Pega Vs Salesforce

Having good customer relations plays an important role in making a business successful. But over the past decade, many customer relationship management platforms have evolved, which reduces the physical work and helps us in creating, managing and tracking customer relationships. It saves time. According to Gartner Analytics, there are two leading CRM platforms - Pegasystems and Salesforce. In this blog, let us compare these two CRM's and find out their differences. So, Let's get started!

What is Pega CRM?

Pega CRM is a customer relationship management platform which offers live reports as well as a mobile compatible platform which allows us to view reports and modify accounts with the flow. Pega CRM Solution is available in several customized packages which are entirely scalable, which enable the Pega CRM Solution package to grow with the enterprise. It finds out the potential sales and the sales opportunities among the customers by evaluating their success rates and providing historical reports. It also helps us to find out the product or service trends. Pega CRM solution also offers telephone and online support, video tutorials, eBooks, online demos and whitepapers.

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What is Salesforce CRM? 

Salesforce Sales Cloud is the Cloud-based Customer Relationship Management platform offered by Salesforce. Whether you are a newbie or want to scale up your business, Sales Cloud will help you get more deals by establishing a better relationship with the customers. Salesforce was initially started as a SaaS CRM company. Salesforce offers various software solutions for its users as well as developers for developing and distributing customized softwares. It has multi-tenant architecture. That means multiple customers will share common technology and run on the latest release. Application or Infrastructure upgrades will occur automatically. As a result, we can focus on innovation instead of managing the technology.

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Advantages of using Pega CRM

  • Pega CRM is mobile friendly and Web-based. Pega CRM is available with completely web-based hosting. There is no requirement of downloading any software. It is completely optimized for the mobiles making it perfect for editing data and viewing the reports with the flow.
  • Pega provides support and guidance. Pega CRM offers telephone and online support. Every payment plan is scalable. It provides tutorials, demos, success stories of customers and videos to help us from the beginning to the ongoing enquiries. 
  • Pega CRM allows us to find out the success stories of the customers and focus on specific sales and marketing strategies to increase specific segments or bring back quieter accounts. Pega CRM allows you to increase entire reports and customer management data in order to be able to assess them over long periods. 
  • Pega CRM provides you with entire control on monitoring the overall success of your strategies by offering real-time sales and success data. This data can be integrated into the graphs to make it easier for you to evaluate success. 

Advantages of using Salesforce CRM

  • Salesforce CRM offers reliable reporting features. By running the reports, we can check the opportunities, customer service efforts, interaction with the customers and leads, etc. 
  • The dashboard is another benefit from Salesforce.
  • The automation offered by Salesforce Sales Cloud will reduce the time taken for working on leads and mailing. This allows marketing teams to spend more time thinking about their audience's next marketing campaign.
  • It also offers personalized outreach with automation. Capturing data-driven audience events is helpful for creating personalized marketing campaigns and reaching the audience with personalized messages by both automated and manual campaigns.
  • It offers effective collaboration with the team. Anyone who has access to Salesforce can work with the shared records.

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Comparison of Pega and Salesforce

Now let us compare Pega and Salesforce. When it comes to the sales team, Salesforce is multifunctional and more accessible. Pegasystems sees CRM as the front end application by which business processes that extend across the enterprise are integrated. It is clear that Salesforce is attempting to provide an integrated application experience which covers the complete management of the client experience process.

Price: 

Salesforce costs $25 per month per user, which can grow as more capabilities are leveraged. Salesforce is also known to be reluctant to negotiate prices. Pega CRM comes in several packages. But the subscription for the customer service application that runs on a single-tenant cloud platform costs from $97 (for Case management) to $295 (for omnichannel experience) per month per user. Pega CRM is offered by third party vendors for $200 per month per user. Higher costs can be expected for the organizations that deploy Pega CRM on-premises. For enterprise software, the cost of the application may vary according to the number of users and the number of modules they need. The starting price of Pega CRM is higher when compared with the Salesforce CRM. 

Implementation: 

Salesforce is recognized as one of the early pioneers of SaaS (Software-as-a-service) applications and has been fully engaged in the cloud-based approach. Pegasystems CRM is intended for deployment on-premises or in a public cloud or through Pega Cloud, an instance of a single-tenant cloud-based environment managed by Pegasystems. 

As Salesforce is a SaaS application, Organizations will find a significant gap between simply activating a software license and the ability to use Salesforce efficiently for managing the sales process. Generally, this work requires salesforce expertise or a third-party service provider. A robust implementation of Pegasystems CRM, particularly the one involved in the company's BPM platform, will invariably need system integrator level expertise that will significantly affect the total cost of continuous maintenance and acquisition.

Usability:

Salesforce has spent some years optimizing the user experience on a number of platforms. Salesforce provides a good UI which can be accessed from any mobile computing device or desktop. Pegasystems' CRM focuses more on the concept of case management. Each client engagement is treated as an opening case. Data from a variety of external systems that may be related to customer engagement is then sent to the real-time application. The objective is to allow the salespeople to close the customer engagement without intimating the customers that they would revert back with the solution; this is because the required data is locked up in the application, and they cannot access it immediately. 

Salesforce is enhancing its workflow capabilities built into its core platform regularly in its releases, while Pegasystems focuses more on the customers.

Both Pegasystems and Salesforce are investing in AI for making their applications more accessible.

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Customization: 

Salesforce offers a number of options to customize its CRM application, including a series of low-code lightning application development tools, which are easy for the end-users who have some knowledge on building the application by themselves to use it. Recently, Salesforce started to make the element of low code platform available as the open-source code. 

Pegasystems uses a set of visual tools to help organizations to tailor the Pega application. As a result, organizations will find it somewhat easier to tailor Pega CRM when they get it and start running.

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Customer Support:

Salesforce and Pegasystems both offer customer support access. While Salesforce has a huge community for end-users by which the developers and administrators offer mutual support to each other and share the best practices. 

Integrations: 

Salesforce offers a number of tools and well-defined API's to integrate. At the same time, Pegasystems concentrates on integration at the BPM level (a higher level of abstraction). To achieve this level of integration, organizations must standardize on Pega's BPM platform.

Features and Addons

Salesforce comes with many features with its CRM application. It has a significant advantage when it comes to the size and scope of the application store, which it provides to discover a number of extensions and modules like marketing automation tools that are developed by Salesforce and the third-party partners of Salesforce. At the core of the Salesforce strategy is the common customer record which enables all its own addon softwares and the third party partner softwares to be invoked through a common object model. Salesforce has been expanding the application model it has, and the third-party vendors can offer completely different UI frequently. As a result, the integration level will not be the same. Pega systems have set up a path from which it ensures all its applications share the same code base that offers a more transparent user experience through a portfolio of applications that, besides CRM, includes customer service and marketing applications. Additionally, Pegasystems has developed implementations of application suites optimized for particular vertical industries.

In this blog, we have seen what Pega and Salesforce are, the advantages of Pegasystems and Salesforce and the comparison of the features of Pegasystems and Salesforce. We hope you found this blog helpful. For more blogs, stay tuned to HKR trainings. 

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Kavya Gowda
Kavya Gowda
Research Analyst
Kavya works for HKR Trainings institute as a technical writer with diverse experience in many kinds of technology-related content development. She holds a graduate education in the Computer science and Engineering stream. She has cultivated strong technical skills from reading tech blogs and also doing a lot of research related to content. She manages to write great content in many fields like Programming & Frameworks, Enterprise Integration, Web Development, SAP, and Business Process Management (BPM). Connect her on LinkedIn and Twitter.