Last updated on Nov 07, 2023
Do you want to upgrade your marketing skill? Are you a marketing specialist and want to promote your business in an effective way? I have come up with a new strategy that is SEM (Search engine marketing) tool, this tool specially designed by Google Company to help you grow immensely in the business. I think this is one of the fastest-growing filed because most of the business depends on your search engine page. So that I can guarantee that, there is a huge demand for SEM experts as we already know that, without search engine ranking, it’s impossible to land clients. In the next coming years, more than 22% of the market depends on SEM experts. Are you ready to learn the top 15 HKRs frequently designed SEM interview questions? Let’s go for it;
Ans: Google AdWords is an online advertising platform that helps the user to land interested people to know your websites and the type of business you are offering. With the help of Google Ad word you can create ads on the search engine page to earn extra income. To do this task, all you have to do is decide when to display these ads on your page. Google AdWords keyword also helps millions of people to choose the popular keyword for their business and also you can create advertisements.
Ans: When people search for anything which is related to their business websites in the search engine platform, sometimes you may or may not find a website in the search result. But with the help of the Google advertising model, you will get an assurance that your website would appear every time. This googles online advertising model is known as the Pay per click (PPC) model or advertising.
Ans: Google AdWords model completely depends on the bidding concept. This can be done based on a particular ad price. You can expect that more the price, highest-ranking to your advertisement. This AdWords bidding also works on Pay per click basis. This means that if somebody clicks on your ad, you need to pay the amount that you have quoted during bidding time.
Ans: Ad Rank is a special concept that decides which ad should show in which position.
The simple formula to perform this as follows;
Ad Rank = Your CPC bidding * (Quality score [80% weightage] + Ad extensions [20% weightage]).
Steps are as follows;
Ans: The quality score is a very important concept of AdWords. This explains the CPC and position of ads.
This is scaled from 1 to 10. If you get the highest quality score then search engine lowers the pay per click and top position on Google.
Ans: The below are the various types of Google ad Extensions such as;
Ans: CTR stands for Click-through Rate. This is a type of Metric which measures the number of clicks on the advertisements/ the number of impressions your website gets.
In technical terms, we can write it as follows;
CTR = Number of clicks / number of impressions.
Ans: Below factors affect the landing page quality they are;
Ans: The automatic bidding strategies are as follows;
Headline 1-> 30 characters
Headline 2 -> 30 characters limit
Path1 and path 2 -> 15 characters each
Description table -> more than 80 characters
Final URL -> 1024 characters limit.
Ans: API is nothing but an Application programming interface. This type of Google Ad API is specially designed to represent large, tech-savvy advertisers, and third parties. Google Ad API is used by developers to compile an application server that directly communicates with Google Ad words server.
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Ans: The important tools used for keyword Research are as follows such as;
Methods involved are;
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