sem Training

Get Your Dream Job With Our SEM Training


SEM course overview

Search Engine Marketing is one of the best possible ways to grow your business in this vast competitive marketplace. Every business needs to has advertised online, and SEM is the most appropriate way to expose your products into the market. Moreover, it is nothing but marketing the business using the paid advertisements that appears on the SERPs.

HKR delivers the best industry-oriented SEM course that is in line with the Google Adwords Certification. The core concepts covered in this course help you learn the PPC, Google Adwords, tracking, optimizing, creating paid advertisements etc. During the training period, you can get full support and real-time project assistance from experienced professionals. Enrol today at HKR for accepting the new challenges to make the best outcome out of our SEM online training.


To apply for the SEM Training, you need to either:

  • Basic understanding on marketing, analytics and social media analytics
  • Knowledge on content creation tools like Canva, Figma, etc.
  • Basic understanding on web design, HTML and Css

SEM Training Objectives

Upon successful completion of SEM training at HKR, you will learn the following things.

  • Introduction to Search Engine Marketing
  • Various aspects of the Google AdWords program
  • Choosing the right keywords for an advertising campaign
  • Different keyword match types and its significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the proper pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics

The SEM course benefits for the following list of professionals.

  • Digital Marketing Professionals,
  • Advertising, Analytics and
  • Project Managers
  • Freshers who want to build their career in SEM

The following are the prerequisites for taking up this SEM training course.

  • There are no special requirements to take up this course. Anyone who wants to become a professional in digital marketing can learn.

SEM Course content

SEM Online Course Module:

The SEM course curriculum is structured to streamline the learning process by a team of experts. You can find the complete course details in below-mentioned modules:

In this module, you will learn about the various SEMconcepts, as follows:

  • Importance of search engine marketing
  • How to get visibility and customers on the internet,
  • The benefits of online advertising compared to other forms of advertising,
  •  Advertising on Google, Bing, Yahoo and other search engines, networks and websites.

  • Introduction to keywords,
  • choosing the right keywords based on the business angle and what customers search on the search engine, 
  • The various types of keyword matches and the significance of each keyword match type.

  • What is Google AdWords,
  • how Google AdWords works, 
  • The various sections of AdWords and best practices defined by Google,
  • Bidding Strategy (CPC), 
  • Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.

  • Pay Per Click ad campaign, and how PPC works, 
  • Creating a new ad campaign, 
  • Understanding the Google bidding process for PPC ads, 
  • Various stages of ad campaigns, deploying split tests in ads, AdGroups, Keywords, Ads, etc.

  • Working with the various metrics in Google ad campaigns,
  • Monitoring the right metrics, taking the decisions based on the analytics, Measuring the performance of ads, 
  • Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in the website, Verifying Conversion statistics
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SEM training Options

Live Online Training

  • Interactive sessions
  • Learn by doing
  • Instant doubt resolution
  • Expert's guidance
  • Industry-ready skills


Start Date



12-Dec - 11-Jan

09:30 AM IST


16-Dec - 15-Jan

11:30 AM IST


20-Dec - 19-Jan

01:30 PM IST

Ends in h : m : s

1:1 Live Online Training

  • Exclusive training
  • Flexible timing
  • Personalized curriculum
  • Hands-on sessions
  • Simplified Learning
Exclusive learning from industry experts

Self-Paced E-Learning

  • Skillup easily
  • Learn in no hurry
  • Less expensive
  • Unlimited access
  • Convenient
Hone your skills from anywhere at anytime
our instructor

Corporate Training

Training for Employees

HKR will help you learn anytime, anywhere with easily accessible online training. Experience immersive learning and equip your teams with the skills of tomorrow.

We deliver the right skills to the aspirant from day one that meets today's business requirements. It also helps to increase the productivity of the employee. So, joining HKR Trainings means becoming extremely productive to achieve goals in real-time.

Go to Corporate Training

Hire Train Deploy

We at HKR Trainings provide the best IT Training skills on different technologies to the aspirants that meet the existing industry standards. Our training courses are up to date and make the aspirants job-ready with real-time working knowledge.

We deliver the right skills to the aspirant from day one that meets today's business requirements. It also helps to increase the productivity of the employee. So, joining HKR Trainings means becoming extremely productive to achieve goals in real-time.

Go to Hire Train Deploy

SEM projects

SEM projects Projects

We at HKR not only provide you with theoretical training but also make you practically knowledgeable by making you work with projects and case studies. Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improves your domain expertise and helps you in clearing the certifications with ease. Read more

SEM Training FAQ's

Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.

Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.

Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.

Our trainers are real time experts who are presently working on particular platform on which they are providing training.

You can call our customer care 24/7

Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.

Talk to our Representative

We are happy to help you 24/7

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