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sem Training

5 ( 661 Learners)

Get Your Dream Job With Our SEM Training

30+ Hrs

Hands On Training

Lifetime Access

Updated Content


Learning Paths

Industry Expert



Advanced Interactive

SEM course overview

Search Engine Marketing is one of the best possible ways to grow your business in this vast competitive marketplace. Every business needs to has advertised online, and SEM is the most appropriate way to expose your products into the market. Moreover, it is nothing but marketing the business using the paid advertisements that appears on the SERPs.

HKR delivers the best industry-oriented SEM course that is in line with the Google Adwords Certification. The core concepts covered in this course help you learn the PPC, Google Adwords, tracking, optimizing, creating paid advertisements etc. During the training period, you can get full support and real-time project assistance from experienced professionals. Enrol today at HKR for accepting the new challenges to make the best outcome out of our SEM online training.


To apply for the SEM Training, you need to either:

  • Basic understanding on marketing, analytics and social media analytics
  • Knowledge on content creation tools like Canva, Figma, etc.
  • Basic understanding on web design, HTML and Css

SEM Course content

SEM Online Course Module:

The SEM course curriculum is structured to streamline the learning process by a team of experts. You can find the complete course details in below-mentioned modules:

In this module, you will learn about the various SEMconcepts, as follows:

  • Importance of search engine marketing
  • How to get visibility and customers on the internet,
  • The benefits of online advertising compared to other forms of advertising,
  •  Advertising on Google, Bing, Yahoo and other search engines, networks and websites.

  • Introduction to keywords,
  • choosing the right keywords based on the business angle and what customers search on the search engine, 
  • The various types of keyword matches and the significance of each keyword match type.

  • What is Google AdWords,
  • how Google AdWords works, 
  • The various sections of AdWords and best practices defined by Google,
  • Bidding Strategy (CPC), 
  • Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.

  • Pay Per Click ad campaign, and how PPC works, 
  • Creating a new ad campaign, 
  • Understanding the Google bidding process for PPC ads, 
  • Various stages of ad campaigns, deploying split tests in ads, AdGroups, Keywords, Ads, etc.

  • Working with the various metrics in Google ad campaigns,
  • Monitoring the right metrics, taking the decisions based on the analytics, Measuring the performance of ads, 
  • Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in the website, Verifying Conversion statistics

  • In-depth understanding of what works in PPC ad campaigns, daily budget for ads, the importance of ad groups, 
  • ad positioning, ad rank, ad action, the quality score of ads, cost per click calculations, 
  • Ways to increase CTR, Quality Score and how to improve it,
  • Significance of Negative Keyword, Evaluate Campaign statistics, 
  • Conversion Report in Optimization, Keyword Optimization, 
  • Ways to reduce OPC, Analyze competitors Performance,
  • Analyzing your competitor's performance, Identify Fraud Clicks.

  • Various aspects of the targeted ad campaign,
  • Targeted placement, targeting the audience, demographics,
  • Creating dynamic ads with data feeds, 
  • Google sponsored promotion,
  • Understanding the audience list and having the right targeted approach.

  • Display Campaigns, Increasing engagement through Remarketing, 
  • Comparison between Display and Search Campaign Settings,
  • Performing campaign settings,
  • Google Ad Scheduling, Google Ad Delivery, Placement of Ads,
  • Creating various AdGroups,
  • Using display planner tool,
  • Finding relevant websites for ads placement,
  • Creating text ads, Creating banner ads using tools, Uploading banner ads, etc.

  • Introduction to Google AdWords Express, 
  • How it differs from Google AdWords,
  • The various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.

  • Extracting the right reports with Google AdWords,
  • key performance indicators, reporting segments, 
  • Dimension tab and other useful reports in Google AdWords.

  • Summary

SEM projects

We at HKR not only provide you with theoretical training but also make you practically knowledgeable by making you work with projects and case studies. Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improves your domain expertise and helps you in clearing the certifications with ease. Read more

SEM training Options


  • Interactive sessions
  • Learn by doing
  • Instant doubt resolution
  • Expert's Guidance
  • Industry-ready skills
Batch Start Date Time
Weekday 27-May - 26-Jun 09:30 AM IST
Fast Track 31-May - 20-Jun 11:30 AM IST
Weekday 4-Jun - 4-Jul 01:30 PM IST


Pay installments with no cost EMI


  • Exclusive training
  • Flexible timing
  • Personalized curriculum
  • Hands-on sessions
  • Simplified Learning

Exclusive learning from industry experts


Pay installments with no cost EMI


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  • Learn in no hurry
  • Less expensive
  • Unlimited access
  • Convenient

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Our Learners

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Harshad Gaikwad

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I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.
Balaji Gnanasekar

Balaji Gnanasekar

IT Analyst

I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.
Amit Singh

Amit Singh

Technical Lead - Service Now

I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

SEM online training objectives

Upon successful completion of SEM training at HKR, you will learn the following things.

  • Introduction to Search Engine Marketing
  • Various aspects of the Google AdWords program
  • Choosing the right keywords for an advertising campaign
  • Different keyword match types and its significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the proper pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics

The SEM course benefits for the following list of professionals.

  • Digital Marketing Professionals,
  • Advertising, Analytics and
  • Project Managers
  • Freshers who want to build their career in SEM

The following are the prerequisites for taking up this SEM training course.

  • There are no special requirements to take up this course. Anyone who wants to become a professional in digital marketing can learn.

Selecting the right platform that delivers sound knowledge on SEM course is crucial, and HKR training will help you to become an expert professional. We provide excellent support for SEM training by illustrating real-time scenarios and use cases. And gradually that helps you to build your career in this field.

We at HKR provide course completion certificates, once you have complete training along with real-time projects. This certification carries an added advantage in your resume and helps you to get hired quickly.

Our trainers are highly qualified and certified with many years of industry experience and technology background in digital marketing.

After getting certified, you can expect a better position and the best salary in your working company.

We, at HKR, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.


Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.

Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.

Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.

Our trainers are real time experts who are presently working on particular platform on which they are providing training.

You can call our customer care 24/7

Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.

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