sem Training

Get Your Dream Job With Our SEM Training

Wants to become an expert in SEM, then join the industry-oriented SEM training designed by the expert professionals at HKR. Our curriculum covers all the concepts from basic to advanced levels to clear the Google AdWords certification exam. During the SEM online training, you will gain proficiency on how to optimize your website..... for Google Analytics, setting up effective paid search campaigns with Adwords, bing ads and learn how to rank higher in the paid and organic search engines. You will be working on real-time scenarios to get hands-on experience in this field. Get the best and industry-oriented SEM course training from the certified SEM mentors by joining HKR. Read more

Trusted Professionals   Batch Starts On: 7th Jun

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Why should I learn SEM?

Digital presence is must and should for every organization. So there are many op.....enings and demand for the SEM experts in the current market. Read more

For the certified professionals in Google Adwords and the right training in PPC .....will expose you to unlimited opportunities. Read more

There will be a significant career growth at present as well as in future.

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SEM course overview

Search Engine Marketing is one of the best possible ways to grow your business in this vast competitive marketplace. Every business needs to has advertised online, and SEM is the most appropriate way to expose your products into the market. Moreover, it is nothing but marketing the business using the paid advertisements that appears on the SERPs.

HKR delivers the best industry-oriented SEM course that is in line with the Google Adwords Certification. The core concepts covered in this course help you learn the PPC, Google Adwords, tracking, optimizing, creating paid advertisements etc. During the training period, you can get full support and real-time project assistance from experienced professionals. Enrol today at HKR for accepting the new challenges to make the best outcome out of our SEM online training.

SEM Course content Download Curriculum

SEM Online Course Module:

The SEM course curriculum is structured to streamline the learning process by a team of experts. You can find the complete course details in below-mentioned modules:

In this module, you will learn about the various SEMconcepts, as follows:

  • Importance of search engine marketing
  • How to get visibility and customers on the internet,
  • The benefits of online advertising compared to other forms of advertising,
  •  Advertising on Google, Bing, Yahoo and other search engines, networks and websites.
  • Introduction to keywords,
  • choosing the right keywords based on the business angle and what customers search on the search engine, 
  • The various types of keyword matches and the significance of each keyword match type.
  • What is Google AdWords,
  • how Google AdWords works, 
  • The various sections of AdWords and best practices defined by Google,
  • Bidding Strategy (CPC), 
  • Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
  • Pay Per Click ad campaign, and how PPC works, 
  • Creating a new ad campaign, 
  • Understanding the Google bidding process for PPC ads, 
  • Various stages of ad campaigns, deploying split tests in ads, AdGroups, Keywords, Ads, etc.
  • Working with the various metrics in Google ad campaigns,
  • Monitoring the right metrics, taking the decisions based on the analytics, Measuring the performance of ads, 
  • Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in the website, Verifying Conversion statistics
  • In-depth understanding of what works in PPC ad campaigns, daily budget for ads, the importance of ad groups, 
  • ad positioning, ad rank, ad action, the quality score of ads, cost per click calculations, 
  • Ways to increase CTR, Quality Score and how to improve it,
  • Significance of Negative Keyword, Evaluate Campaign statistics, 
  • Conversion Report in Optimization, Keyword Optimization, 
  • Ways to reduce OPC, Analyze competitors Performance,
  • Analyzing your competitor's performance, Identify Fraud Clicks.
  • Various aspects of the targeted ad campaign,
  • Targeted placement, targeting the audience, demographics,
  • Creating dynamic ads with data feeds, 
  • Google sponsored promotion,
  • Understanding the audience list and having the right targeted approach.
  • Display Campaigns, Increasing engagement through Remarketing, 
  • Comparison between Display and Search Campaign Settings,
  • Performing campaign settings,
  • Google Ad Scheduling, Google Ad Delivery, Placement of Ads,
  • Creating various AdGroups,
  • Using display planner tool,
  • Finding relevant websites for ads placement,
  • Creating text ads, Creating banner ads using tools, Uploading banner ads, etc.
  • Introduction to Google AdWords Express, 
  • How it differs from Google AdWords,
  • The various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
  • Extracting the right reports with Google AdWords,
  • key performance indicators, reporting segments, 
  • Dimension tab and other useful reports in Google AdWords.
We at HKR trainings provide the learners with practice Mock Interview Sessions and excellent Job Support at the end of the course.
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SEM Training Highlights 100% Money Back Guarantee

30 Hrs Instructor-Led Training

Learn on your own timeline

Master Your Craft

Real-world & Project Based Learning

Lifetime LMS & Faculty Access

24/7 online expert support

Access to an online community forum

Customised course creation

SEM training Advantages

This Technology Offers Excellent Career Opportunities Worldwide.

Salaries Offered for Certified Professionals is Very High and More Number of People Started Learning this Course.

It has a Great Learning Scope

Streamlined Work Process Helps You Execute all Complex Tasks Easily.

Fast track your career growth with SEM Training Certification course.

SEM online training objectives

Upon successful completion of SEM training at HKR, you will learn the following things.

  • Introduction to Search Engine Marketing
  • Various aspects of the Google AdWords program
  • Choosing the right keywords for an advertising campaign
  • Different keyword match types and its significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the proper pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics

The SEM course benefits for the following list of professionals.

  • Digital Marketing Professionals,
  • Advertising, Analytics and
  • Project Managers
  • Freshers who want to build their career in SEM

The following are the prerequisites for taking up this SEM training course.

  • There are no special requirements to take up this course. Anyone who wants to become a professional in digital marketing can learn.

Selecting the right platform that delivers sound knowledge on SEM course is crucial, and HKR training will help you to become an expert professional. We provide excellent support for SEM training by illustrating real-time scenarios and use cases. And gradually that helps you to build your career in this field.

We at HKR provide course completion certificates, once you have complete training along with real-time projects. This certification carries an added advantage in your resume and helps you to get hired quickly.

Our trainers are highly qualified and certified with many years of industry experience and technology background in digital marketing.

After getting certified, you can expect a better position and the best salary in your working company.

We, at HKR, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.

Interested in our SEM Training program ?

SEM training Options

We follow four formats for SEM training for the flexibility of our students

Live Online Training

  • » Interact live with industrial experts.
  • » Flexible Schedule.
  • » Free Demo before Enroll.

1:1 Live Online Training

  • » Dedicated Trainer for you.
  • » 1:1 Total Online Training.
  • » Customizable Curriculum.


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Self-Paced E-Learning

  • » Get E-Learning Videos.
  • » Learn Whenever & Wherever.
  • » Lifetime free Upgrade.

Corporate Training

  • » Customized Training.
  • » Live Online/Classroom/Self-paced.
  • » 10+ years Industrial Expert Trainers.


Certifications carry an added advantage to your resume. It will differentiate you from the non-certified peers. Google Adwords certification covers all the skills required to become an expert as a digital marketer and help to get the job in top MNCs.

Google Adwords Certification Exam:

The Google Adwords Certification is a professional accreditation that Google provides who illustrate the expertise in basic and advanced concepts of the SEM. This certification proves you as an expert in online advertising.

HKR effectively designed the SEM course by covering all the concepts required to clear the certification exam mentioned above. Once you are done with your complete training and working on the real-time projects, HKR will provide you with a course completion certificate. Join HKR Trainings today to improve your tech skills as a digital marketing professional.

HKR Trainings Certification

Interested in our SEM Training program ?

SEM projects

We at HKR not only provide you with theoretical training but also make you practically knowledgeable by making you work with real-world projects and case studies. Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improves your domain expertise and helps you in clearing the certifications with ease.

Our Learners





Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.

Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.

Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.

Our trainers are real time experts who are presently working on particular platform on which they are providing training.

You can call our customer care 24/7

Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.

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