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SAP Marketing Cloud Training

5 ( 1666 Learners)

Enhance your marketing potential with our SAP Marketing Cloud Training.

30+ Hrs

Hands On Training

Lifetime Access

Updated Content


Learning Paths

Industry Expert



Advanced Interactive

SAP Marketing Cloud Training Overview

  • Get classes on SAP Marketing Cloud from beginner to expert level.
  • Learn SAP Marketing Cloud skills hands-on with expert support.
  • HKR Trainings trained over 2500+ students and professionals in different IT technologies and tools.
  • Our SAP Marketing Cloud trainer is a highly skilled expert with over 9+ years of industry experience.
  • Get free access to our SAP Marketing Cloud study materials, Training videos, blogs, tutorials, practice exercises, and more 24/7.
  • We assist our trainees of SAP Marketing Cloud in overall Training and help them prepare updated resumes. It will allow them to apply for various SAP jobs.
  • We provide hands-on learning experiences to our trainees with real-time projects, case studies, assignments, etc., to gain expertise in SAP Marketing Cloud.
  • Get a valid SAP Marketing Cloud Certification upon Course completion, valid across the industry and helps you explore multiple jobs.
  • Our Online Training also helped many corporate learners enhance their careers based on business needs.
  • We help our learners of SAP Marketing Cloud with flexible training options at an affordable fee and with easy payment methods. Also, there will be occasional discounts on fees.
  • You can complete your learning on this SAP Course within 25-30 hours of industry-oriented Training.
  • So, enroll today in the best SAP Marketing Cloud Course and become industry-ready with advanced skills.


To apply for the SAP Marketing Cloud Training, you need to either:

There are no other prerequisites, but it will be beneficial if you have good knowledge of SAP systems and marketing principles.

SAP Marketing Cloud Course Content

The SAP Marketing Cloud Course content is designed and curated by a team of experts in this industry. It covers all the key aspects of the marketing cloud, like marketing automation, customer profiling, campaign handling, etc. Also, the content will be delivered by experts using many real-time scenarios so that they can be understood easily. Let us explore the multiple topics below:

  • Understand SAP Marketing Cloud
  • Exploring essential features and advantages
  • Overview of Data Model and Structure
  • User Interface Navigation and Layout
  • Managing Business Roles and Authorization
  • User Provisioning & Architecture

  • Significance of Personalization in Modern Marketing
  • Implementing Customization Tactics and Best Practices
  • Creating Customer Profiles and Personas
  • Real-Time Personalization Techniques
  • Crafting Personalized Messaging and Content
  • Managing Customer Data for Effective Personalization

  • Basics of Marketing Automation
  • Lead Management and Scoring Techniques
  • Campaign Planning and Execution
  • Workflow Automation for Efficiency
  • Event-Based Marketing Strategies
  • Utilizing Marketing Calendars for Scheduling

  • Importance of Segmentation in Targeted Marketing
  • Customer Segmentation Based on Demographics and Behavior
  • Segmentation Criteria
  • Defining Segmentation Rules and Strategies
  • Manage Segment Export and Import Processes
  • Configure Target Groups and Segmentation Profiles

  • Overview of Customer Journey and Touchpoints
  • Mapping Customer Journeys for Engagement
  • Managing Touchpoints and Journey Automation
  • Exploring Data Model for Dynamic Profiling
  • Implementing Merging Logic and Extensibility
  • Leveraging Journey Analytics for Optimization

  • Introduction to Scoring Methods
  • Exploring Architecture and Components
  • Rule-Based and Predictive Scoring Models
  • Creating and Managing Score Models
  • Reporting on Score Success and Effectiveness
  • Extending Rule-Based and Predictive Scoring Capabilities

  • Analytics and KPIs in Marketing
  • Utilizing Essential Reports in SAP Marketing Cloud
  • Performance Measurement and Optimization Techniques
  • Data Visualization Tools and Dashboard Creation
  • Understand Marketing Attribution and Return on Investment

  • Overview of Campaign Types and Objectives
  • Leveraging Content Studio Features
  • Managing Marketing Permissions and Suppression Rules
  • Extending Campaign Management Capabilities
  • Marketing Areas in Campaign Execution
  • Integration with External Platforms and Systems

SAP Marketing Cloud Course Projects

Project - 1 Integrate SAP Marketing Cloud

This project will teach you to integrate SAP Marketing Cloud data with other systems like SAP Commerce Cloud to manage the SAP Int.....egration Suite. Read more

Project - 2 Campaign Performance Optimization Project

In this project, you will analyze the marketing campaign performance metrics in SAP Marketing Cloud to optimize marketing Also, you will use advanced reporting and analytics features to measure ROI, revise campaign targets, and improve overall marketing effectiveness. Read more

SAP Marketing Cloud Training Options


  • Interactive sessions
  • Learn by doing
  • Instant doubt resolution
  • Expert's Guidance
  • Industry-ready skills
Batch Start Date Time
Weekday 23-May - 22-Jun 09:30 AM IST
Weekday 27-May - 26-Jun 11:30 AM IST
Fast Track 31-May - 20-Jun 01:30 PM IST


  • Exclusive training
  • Flexible timing
  • Personalized curriculum
  • Hands-on sessions
  • Simplified Learning

Exclusive learning from industry experts


  • Skill up easily
  • Learn in no hurry
  • Less expensive
  • Unlimited access
  • Convenient

Hone your skills from anywhere at anytime

Corporate Training

Employee and Team Training Solutions

Top Companies Trust HKR Trainings

Employee and Team Training Solutions Employee and Team Training Solutions


Harshad Gaikwad

Harshad Gaikwad

Practice Head

I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.
Balaji Gnanasekar

Balaji Gnanasekar

IT Analyst

I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.
Amit Singh

Amit Singh

Technical Lead - Service Now

I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

SAP Marketing Cloud Training Objectives

The SAP Marketing Cloud Training is a comprehensive study of marketing automation, campaign management, and analytics. It includes hands-on Training on various aspects of the marketing cloud with real-time scenarios that will help you become highly skilled in this domain.

  • Marketing Professionals/Analysts
  • IT Professionals
  • Campaign managers
  • Application Consultants
  • Trainers
  • Digital marketers
  • Business Analysts
  • Any interested individual

  • Basic knowledge of SAP Marketing Cloud.
  • Key features of marketing cloud and configurations.
  • Concepts of segmentation, marketing analytics, and reporting.
  • Marketing automation, campaigns, and workflow management concepts.
  • Customizing marketing strategies.
  • Customer profiling and understanding the customer journey.
  • Learning concepts of Scores.
  • Hands-on skills in SAP Marketing Cloud.

  • It allows you to drive revenue and performance by optimizing marketing.
  • SAP Marketing Cloud skills help you plan and manage leads effectively using automation.
  • Multiple career opportunities are ahead for SAP Marketing Cloud professionals with advanced skills.
  • Many top companies use Marketing Cloud features to enhance their sales and convert them to leads. So, the career prospects in this sector are good enough.

  • Our expert SAP trainers ensure that you understand all the skills of marketing cloud from the day of the Course.
  • We provide overall support and guidance to our trainees throughout the Training in SAP Marketing Cloud.
  • Also, we help them build a good portfolio by creating an updated resume that helps them explore jobs in this field.
  • So, you can easily get placed in a top MNC company by gaining expertise in Marketing Cloud.

SAP Marketing Cloud Training FAQ's

The SAP Marketing Cloud is a platform that helps you optimize marketing to drive better performance and revenue through account-based marketing methods. It helps marketers deliver personalized experiences to customers with smart marketing techniques.

We will provide you with a video recording of the SAP Marketing Cloud class you missed during the Course. It helps you revise the marketing cloud topics to prepare for the next session. 

You can contact our learning support team to know your additional queries on SAP Marketing Cloud that are not mentioned here.  

  • We trained many fresh graduates, and IT professionals were satisfied with our Training.
  • Our trainers are industry experts, and they support the learners in their Training. It helps them reach their dream career jobs.
  • Further, we provide hands-on learning experience through real-time projects and tasks that make you an expert in SAP Marketing Cloud.
  • So, after getting these advanced skills, you will not feel disappointed with our SAP Marketing Cloud Training.

We provide our aspiring learners of Marketing Cloud with a free demo session. It acquaints learners with our Training methods, course curriculum, faculty overview, and other aspects of this Online Course. 

  • The cost of a self-paced Course on SAP Marketing Cloud is Rs. 9,000 only.
  • The cost of 1:1 learning in this Course is Rs. 49,000 only.
  • You can talk to our support team members for a live online batch on Marketing Cloud.

On average, an SAP Cloud Consultant's salary in India stands between Rs. 9.5LPA and Rs. 12LPA, and these experts get $140K p.a in the USA.

The hourly pay rate for a SAP Cloud Consultant is around $60 to $70 per hour on average. 

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