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SEO Training

5 ( 556 Learners)

Get Your Dream Job With Our SEO Training Certification

30+ Hrs

Hands On Training

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Learning Paths

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Advanced Interactive

SEO course overview

SEO is the process of implementing the best practices to rank higher in the search engine results. It also acts as a powerful tool in generating online traffic to new customers again for the company.

HKR delivers the best industry-oriented SEO course that is in line with the Google Analytics Certification. The core concepts covered in this course help you learn the various SEO techniques like website planning, business analysis, keyword research, optimization, link building, etc. During the training period, you can get full support and real-time project assistance from experienced professionals. Enroll today at HKR for accepting the new challenges to make the best outcome out of our SEO online training.


To apply for the SEO Training Certification, you need to either:

  • Basic understanding on marketing, analytics and social media analytics
  • Knowledge on content creation tools like Canva, Figma, etc.
  • Basic understanding on web design, HTML and Css

SEO course Content

This SEO Training Course Content's objective is to provide trainees with a thorough understanding of SEO. Our Course Content includes all of SEO's modern concepts and keeps you up to date with the latest innovations. To improve your SEO skills, take a look at the following course modules.


Importance of SEO

  • What Is SEO?
  • Components of Search Ecosystem
  • What Drives Search Ecosystems?
  • SEO and Social Media
  • SEO: Pros and Cons
  • Avoiding Outdated Techniques
  • SEO Career in Organizations
  • Enterprise SEO
  • Small-Medium Business SEO
  • SEOs in Agencies
  • Individual SEO
  • Opportunities and Skill

  • How do Search Engines work?
  • Major Search Engines
  • Minor Search Engines: Search
  • International Search Engines: Yandex
  • International Search Engines: Baidu
  • International Search Engines: Naver
  • International Search Engines: Qwant
  • Search Engine Mechanism
  • Search Engine Crawling
  • Search Engine Crawling: Robots.txt
  • Sitemaps
  • Storing
  • Processing and Indexing
  • Ranking

  • Types of SEO
  • SEO Hats
  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO
  • SEO Mistakes
  • SEO Best Practices: No Hidden Content
  • SEO Best Practices: Optimized Snippet
  • SEO Best Practices: Prominent Heading
  • SEO Best Practices: Organized Hierarchy
  • SEO Best Practices: Practical Links
  • What is SEO Spam?
  • Falsifying Content
  • Falsifying Links
  • Falsifying Website Content
  • SEO Spam
  • The Periodic Table of SEO Success Factor

  • Importance of Keyword Research
  • User Intent
  • Not Provided
  • Performing Keyword Research
  • Demo: Keyword Research Tool (Wordtracker)
  • Keyword Research and Competitive Intelligence
  • Types of Queries
  • Short Tail Query: Pros and Cons
  • Long Tail Query: Advantages
  • Overview of Competitive Analysis 
  • Factors in Competitive Analysis
  • B2B vs. B2C

  • On-Page Optimization
  • Defining On-Page Optimization
  • On-Page Factors
  • Title Tags
  • Meta Description
  • Header Tags
  • URLs and URL Structure
  • Image Alt Text
  • Internal Links
  • Keyword Usage
  • Sitemaps
  • On-Page Don'ts
  • Keyword Stuffing
  • Hidden Text
  • Repetitive Anchor Text
  • Cloaking
  • Perfectly Optimized Page
  • SEO Factors
  • Top Ranking Factors

  • Off-Page Optimization
  • What Is Off-Page Optimization?
  • Signals of Popularity
  • Why Links?
  • Create Link-Worthy Content
  • Off-Site Engagement
  • Utilize Offline Relationships
  • Types of Links
  • Rel = “nofollow” and Social Media
  • Link Building Don’ts

  • Duplicate Content
  • What Is Duplicate Content?
  • Common Instances
  • Fixing Duplicate Content

  • Design and Architecture
  • Importance of Design
  • Design: Best Practices
  • Designing for Search Engines

  • Local SEO
  • Local Searches
  • NAP
  • Directories
  • Top Local Search Signals - A
  • Top Local Search Signals - B

  • Algorithm Updates and SEO Changes
  • Biggest SEO Misconception
  • What to Measure?
  • Constant Changes
  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird Update
  • RankBrain
  • Not Provided
  • How Powerful is SEO?

  • Integrating SEO with Other Disciplines
  • Integrating Marketing Channels
  • User Experience Across Channels
  • SEO and Content Marketing
  • SEO and Analytics
  • SEO and Mobile
  • SEO for WordPress

  • SEO Tools
  • What Are SEO Tools?
  • SEO Tool Categories
  • DEMO: Raven SEO

  • How to Build a Successful Career in SEO?
  • Top Dos and Don’ts
  • Career Paths
  • Certifications


  • The Business Impact of SEO
  • SEO Terms and Definitions
  • Concepts of SEO Business 

  • The Search Engine Landscape
  • Analyzing Search Results
  • The Search Engine Index

  • The Foundation of Keywords
  • Overview of Keyword Research Tool
  • Building a Keyword List
  • Analyzing Your Keywords: Long tail and Short tail
  • Exploring Keyword Opportunities
  • Keyword Plan for Trends and Cycles
  • Group and Manage keywords

  • Key On-Page Elements
  • Content Hierarchy
  • Optimize Content
  • Optimize Content with HTML5
  • Optimize for Mobile

  • Domain Signals for SEO
  • Manage Website URLs
  • Identify and Remove Duplicate Content
  • Additional Optimization and Management
  • Webmaster ToolsMoving to a New Domain or a Redesign
  • Google's History of Major Algorithm Updates

  • The Importance of Links Part A
  • The Importance of Links Part B
  • Evaluating Backlinks
  • Seven Methods of Link Building
  • Build Links through Social Networks and Social Media Sites
  • Advanced Concepts and Best Practices for Linking

  • Choose a domain name
  • Organize Content Structure
  • Develop URL Structure

  • Conducting Competitive Audit
  • Why You Should Not Rely on Rankings
  • Create a Marketing Plan
  • SEO and Marketing Teams
  • Claim and Manage Your Business Listing

  • Intro to Measurement
  • Analytics Terms and Concepts
  • Measure Goals and Goal Values
  • Measure and Analyze the Bounce Rate
  • Critical Reports to Improve Your SEO

  • Your Learning Path


  • Introduction
  • What Is Content Marketing?
  • How to Become a Best-in-Class Content Marketer
  • Develop a Clear Vision
  • Develop a Business Case
  • Document your Content Marketing Strategy
  • Create an Editorial Mission Statement
  • Target Customers based on their Intent
  • Target Key Influencers
  • Produce Help, Hub, and Hero Content
  • Produce Engaging Content
  • Use Content Marketing Tactics
  • Use Social Media Platforms
  • Help Customers Find the Information
  • Help Key Influencers Impact the Buyer’s Decision-Making Process
  • Measure Content Effectiveness
  • Measure ROMI
  • Improve by Experimenting with New Initiatives
  • Improve by Becoming Sophisticated and Mature

  • IntroductionVision for Successful Content Marketing
  • The Michelin Guide Story
  • Hindustan Unilever
  • Volvo Trucks
  • Dell's Take It Easy

  • Introduction
  • Content Marketing Budget
  • Objectives and Key Performance Indicators (KPIs)
  • Challenges and Impact
  • Best Practices
  • Benefits and Financial Impact
  • Build your Business Case
  • Comparing the Content Market Value

  • IntroductionCreating a Successful Content Marketing Strategy
  • Model for Creating a Successful Content Marketing Strategy
  • Content Marketing Strategy - Two-Step Model
  • Two Step Model - First PhaseTwo-Step Model - Second Phase
  • Benefit of Two-Step flow Model

  • Introduction
  • Editorial Mission Statements
  • Create Remarkable Content
  • Top Global Ad Campaigns
  • Remarkable Editorial Mission Statement

  • IntroductionWhat's In It For MeTarget Intent over Demographic
  • Target Customers on Mobile Devices
  • Target Intent on YouTubeKnow Your Customers' Intent
  • Have a Mobile-friendly Website
  • Video are Preferred Over Text

  • Introduction
  • Importance Of Influencer Marketing
  • Process Of Augmenting With Influencers
  • Case Study—Orange France

  • Introduction
  • Help Content
  • Hub Content
  • Hero Content

  • Introduction
  • Producing Engaging Content
  • Engagement Through Video and Text
  • Text Vs Video
  • What to Seek
  • Checklist - When to Use Video or Text

  • Introduction
  • B2C and B2B Content Marketing Tactics—Usage
  • B2C and B2B Content Marketing Tactics—Effectiveness
  • Email News
  • lettersIn-person Events
  • Illustrations/Photos
  • Social Media content
  • Infographics
  • Videos—B2C
  • Videos—B2B
  • Online Presentations
  • Microsites
  • Website Articles
  • BlogsWebinars
  • Case Studies
  • Mobile Apps
  • Print Magazines
  • Digital Magazines
  • Books
  • Podcasts
  • White Papers
  • Research Reports
  • E-Books
  • Branded Content Tools
  • Virtual Conferences
  • Key Takeaways

  • Introduction
  • What's In It For Me
  • Social Media Platforms
  • Facebook
  • LinkedIn
  • YouTube
  • 11.7 YouTube - Create Great Content
  • YouTube - Develop a Programming Strategy
  • Twitter

  • Introduction3.13 Helping Key Influencers Impact the Buyer’s Decision-Making Process
  • Optimizing Your Content For Your Web Site
  • Creating A Google-friendly Website
  • Optimizing Web Pages For Keywords
  • Optimizing Video Content
  • Micro-moments

  • Introduction
  • Influencing the Influencers
  • Schmooze Optimization
  • Nurture Key Relationships
  • Example - WineWorld
  • Four Key Influencers
  • Engaging Digital Presence
  • Keys to SuccessWork together with influencers
  • GE with influential YouTube creators
  • Creations in support with GE

  • Introduction
  • What's In It For Me
  • Sales and Sales Lead Quality
  • Touchpoints in the Customer Journey
  • Turning Touch
  • points into Quality Leads or Sales
  • Focus on the Right Metrics
  • Value Your Best Customer
  • Attribute Value Across the Journey
  • Prove Marketing Impact

  • Introduction
  • Return on Marketing Investment
  • The Power of the Press Release
  • Test A - ROMI Revisited
  • Test B - Impact of a Budget Cut
  • Test C - Impact of Using Multimedia

  • Introduction
  • Creating Engaging Content
  • What is Effective and What is Not?

  • Introduction
  • Content Marketing Maturity
  • Get Value from Editorial Meetings
  • Content Marketing in Organizations
  • Content Marketing with SEO and Social Media
  • Leverage Paid Advertising
  • Sophisticated Content Marketers
  • Analytics Tips

  • Introduction
  • Content Marketing Forecast
  • Impact on Content Marketing Strategy
  • Video Sharing Platforms—Audience Segments
  • Video Sharing Platforms - Content Genres
  • YouTube vs Facebook
  • YouTube Best Practices—Part A
  • YouTube Best Practices—Part B
  • Virtual Reality
  • Facebook Best Practices
  • Instagram and Twitter Best Practices

           4.1 Introduction to Digital Analytics

  • Introduction to Digital Analytics
    4.2 Building Blocks
  • Introduction to Building Blocks
  • Building Blocks -Google Analytics
    4.3 Fundamentals of Digital Analytics
  • Digital Analytics
  • Digital Analytics Maturity Model
  • Using the Digital Analytics Maturity Model
  • The Three Heads of Online Analytics
    4.4 Business Perspective
  • The Customer Journey and its Various Approaches
  • Designing for Persuasion
  • Defining Business Goals
  • Key Performance Indicators
    4.5 Methodology - Lean Six Sigma
  • Introduction to the Analysis Perspective
  • Lean Six Sigma Principles -Define and Measure
  • Lean Six Sigma Principles -Analyze, Improve, and Control
    4.6 Fundamentals of Data Analysis 
  • Data Analysis Fundamentals
    4.7 Analysis Perspective Providing Insights
  • Analysis Perspective Providing Insights
  • Expressing Exactitude or a Sense of Scale
    4.8 Enabling Capabilities
  • Tag Management System
  • Vendor Selection
  • Qualitative Data
  • Competitive Intelligence and Other Tools
    4.9 Managing Analytics
  • Introduction to Managing Analytics
  • RACI Matrix
  • Agile Management
    4.10 Audience
  • Audience
    4.11 Acquisition
  • Acquisition
  • Campaign Tracking
  • Google Analytics Standard Channels
  • Marketing Automation and Growth Hacking
    4.12 Behavior
  • Behavior
  • Customer Engagement
    4.13 Conversions and Onboarding
  • Conversions Funnel
  • Experimentation and Testing
  • Conversion Scenarios
  • Attributions
    4.14 Retention and Expansion
  • Retention and Expansion
  • Expansion Scenarios
    4.15 Advocacy
  • Advocacy
  • Facebook and LinkedIn Insight
    4.16 Privacy and Ethics
  • Privacy and Ethics
    4.17 Wrapping Up
  • Wrapping Up

SEO projects

We at HKR not only provide you with theoretical training but also make you practically knowledgeable by making you work with projects and case studies. Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improves your domain expertise and helps you in clearing the certifications with ease. Read more

SEO Training Options


  • Interactive sessions
  • Learn by doing
  • Instant doubt resolution
  • Expert's Guidance
  • Industry-ready skills
Batch Start Date Time
Weekday 23-May - 22-Jun 09:30 AM IST
Weekday 27-May - 26-Jun 11:30 AM IST
Fast Track 31-May - 20-Jun 01:30 PM IST


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Our Learners

Harshad Gaikwad

Harshad Gaikwad

Practice Head

I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.
Balaji Gnanasekar

Balaji Gnanasekar

IT Analyst

I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.
Amit Singh

Amit Singh

Technical Lead - Service Now

I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

SEO online training objectives

Upon successful completion of SEO training at HKR, you will learn the following things.

  • Introduction to Search Engine Optimization
  • Various aspects of the Google AdWords program
  • Learn about keyword research and analysis
  • Learn about on-page and off-page SEO
  • Learn Wordpress CMS with HTML and also Google Search Console
  • Learn how to monetize your website.

The SEO course benefits for the following list of professionals.

  • Digital Marketing job seekers.
  • Bloggers 
  • Small & Medium-sized Business Owners.
  • Web Developers.
  • College students.
  • Job seekers, Freshers, Students.
  • Affiliate Marketers.

The following are the prerequisites for taking up this SEO training course.

  • There are no special requirements to take up this course. Anyone who wants to become a professional in digital marketing can learn.

Selecting the right platform that delivers sound knowledge on the SEO course is crucial, and HKR training will help you to become an expert professional. We provide excellent support for SEO training by illustrating real-time scenarios and use cases. And gradually that helps you to build your career in this field.

We at HKR provide course completion certificates, once you have complete training along with real-time projects. This certification carries an added advantage in your resume and helps you to get hired quickly.

Our trainers are highly qualified and certified with many years of industry experience and technology background in digital marketing.

After getting certified, you can expect a better position and the best salary in your working company.

We, at HKR, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.


Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.

Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.

Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.

Our trainers are real time experts who are presently working on particular platform on which they are providing training.

You can call our customer care 24/7

Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.

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