SEO Training

5 ( 556 Learners)

Get Your Dream Job With Our SEO Training Certification

30+ Hrs

Hands On Training

Lifetime Access

Updated Content

Customizable

Learning Paths

Industry Expert

Mentors

Projects

Advanced Interactive

SEO course overview

SEO is the process of implementing the best practices to rank higher in the search engine results. It also acts as a powerful tool in generating online traffic to new customers again for the company.

HKR delivers the best industry-oriented SEO course that is in line with the Google Analytics Certification. The core concepts covered in this course help you learn the various SEO techniques like website planning, business analysis, keyword research, optimization, link building, etc. During the training period, you can get full support and real-time project assistance from experienced professionals. Enroll today at HKR for accepting the new challenges to make the best outcome out of our SEO online training.

Prerequisites

To apply for the SEO Training Certification, you need to either:

Basic understanding on marketing, analytics and social media analytics
Knowledge on content creation tools like Canva, Figma, etc.
Basic understanding on web design, HTML and Css

SEO course Content

This SEO Training Course Content's objective is to provide trainees with a thorough understanding of SEO. Our Course Content includes all of SEO's modern concepts and keeps you up to date with the latest innovations. To improve your SEO skills, take a look at the following course modules.

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Importance of SEO

What Is SEO?
Components of Search Ecosystem
What Drives Search Ecosystems?
SEO and Social Media
SEO: Pros and Cons
Avoiding Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SEO
Opportunities and Skill

How do Search Engines work?
Major Search Engines
Minor Search Engines: Search
International Search Engines: Yandex
International Search Engines: Baidu
International Search Engines: Naver
International Search Engines: Qwant
Search Engine Mechanism
Search Engine Crawling
Search Engine Crawling: Robots.txt
Sitemaps
Storing
Processing and Indexing
Ranking

Types of SEO
SEO Hats
White Hat SEO
Black Hat SEO
Gray Hat SEO
SEO Mistakes
SEO Best Practices: No Hidden Content
SEO Best Practices: Optimized Snippet
SEO Best Practices: Prominent Heading
SEO Best Practices: Organized Hierarchy
SEO Best Practices: Practical Links
What is SEO Spam?
Falsifying Content
Falsifying Links
Falsifying Website Content
SEO Spam
The Periodic Table of SEO Success Factor

Importance of Keyword Research
User Intent
Not Provided
Performing Keyword Research
Demo: Keyword Research Tool (Wordtracker)
Keyword Research and Competitive Intelligence
Types of Queries
Short Tail Query: Pros and Cons
Long Tail Query: Advantages
Overview of Competitive Analysis
Factors in Competitive Analysis
B2B vs. B2C

On-Page Optimization
Defining On-Page Optimization
On-Page Factors
Title Tags
Meta Description
Header Tags
URLs and URL Structure
Image Alt Text
Internal Links
Keyword Usage
Sitemaps
On-Page Don'ts
Keyword Stuffing
Hidden Text
Repetitive Anchor Text
Cloaking
Perfectly Optimized Page
SEO Factors
Top Ranking Factors

Off-Page Optimization
What Is Off-Page Optimization?
Signals of Popularity
Why Links?
Create Link-Worthy Content
Off-Site Engagement
Utilize Offline Relationships
Types of Links
Rel = “nofollow” and Social Media
Link Building Don’ts

Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content

Design and Architecture
Importance of Design
Design: Best Practices
Designing for Search Engines

Local SEO
Local Searches
NAP
Directories
Top Local Search Signals - A
Top Local Search Signals - B

Algorithm Updates and SEO Changes
Biggest SEO Misconception
What to Measure?
Constant Changes
Google Panda Update
Google Penguin Update
Google Hummingbird Update
RankBrain
Not Provided
How Powerful is SEO?

Integrating SEO with Other Disciplines
Integrating Marketing Channels
User Experience Across Channels
SEO and Content Marketing
SEO and Analytics
SEO and Mobile
SEO for WordPress

SEO Tools
What Are SEO Tools?
SEO Tool Categories
DEMO: Raven SEO

How to Build a Successful Career in SEO?
Top Dos and Don’ts
Career Paths
Certifications

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The Business Impact of SEO
SEO Terms and Definitions
Concepts of SEO Business

The Search Engine Landscape
Analyzing Search Results
The Search Engine Index

The Foundation of Keywords
Overview of Keyword Research Tool
Building a Keyword List
Analyzing Your Keywords: Long tail and Short tail
Exploring Keyword Opportunities
Keyword Plan for Trends and Cycles
Group and Manage keywords

Key On-Page Elements
Content Hierarchy
Optimize Content
Optimize Content with HTML5
Optimize for Mobile

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization and Management
Webmaster ToolsMoving to a New Domain or a Redesign
Google's History of Major Algorithm Updates

The Importance of Links Part A
The Importance of Links Part B
Evaluating Backlinks
Seven Methods of Link Building
Build Links through Social Networks and Social Media Sites
Advanced Concepts and Best Practices for Linking

Choose a domain name
Organize Content Structure
Develop URL Structure

Conducting Competitive Audit
Why You Should Not Rely on Rankings
Create a Marketing Plan
SEO and Marketing Teams
Claim and Manage Your Business Listing

Intro to Measurement
Analytics Terms and Concepts
Measure Goals and Goal Values
Measure and Analyze the Bounce Rate
Critical Reports to Improve Your SEO

Your Learning Path

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Introduction
What Is Content Marketing?
How to Become a Best-in-Class Content Marketer
Develop a Clear Vision
Develop a Business Case
Document your Content Marketing Strategy
Create an Editorial Mission Statement
Target Customers based on their Intent
Target Key Influencers
Produce Help, Hub, and Hero Content
Produce Engaging Content
Use Content Marketing Tactics
Use Social Media Platforms
Help Customers Find the Information
Help Key Influencers Impact the Buyer’s Decision-Making Process
Measure Content Effectiveness
Measure ROMI
Improve by Experimenting with New Initiatives
Improve by Becoming Sophisticated and Mature

IntroductionVision for Successful Content Marketing
The Michelin Guide Story
Hindustan Unilever
Volvo Trucks
Dell's Take It Easy

Introduction
Content Marketing Budget
Objectives and Key Performance Indicators (KPIs)
Challenges and Impact
Best Practices
Benefits and Financial Impact
Build your Business Case
Comparing the Content Market Value

IntroductionCreating a Successful Content Marketing Strategy
Model for Creating a Successful Content Marketing Strategy
Content Marketing Strategy - Two-Step Model
Two Step Model - First PhaseTwo-Step Model - Second Phase
Benefit of Two-Step flow Model

Introduction
Editorial Mission Statements
Create Remarkable Content
Top Global Ad Campaigns
Remarkable Editorial Mission Statement

IntroductionWhat's In It For MeTarget Intent over Demographic
Target Customers on Mobile Devices
Target Intent on YouTubeKnow Your Customers' Intent
Have a Mobile-friendly Website
Video are Preferred Over Text

Introduction
Importance Of Influencer Marketing
Process Of Augmenting With Influencers
Case Study—Orange France

Introduction
Help Content
Hub Content
Hero Content

Introduction
Producing Engaging Content
Engagement Through Video and Text
Text Vs Video
What to Seek
Checklist - When to Use Video or Text

Introduction
B2C and B2B Content Marketing Tactics—Usage
B2C and B2B Content Marketing Tactics—Effectiveness
Email News
lettersIn-person Events
Illustrations/Photos
Social Media content
Infographics
Videos—B2C
Videos—B2B
Online Presentations
Microsites
Website Articles
BlogsWebinars
Case Studies
Mobile Apps
Print Magazines
Digital Magazines
Books
Podcasts
White Papers
Research Reports
E-Books
Branded Content Tools
Virtual Conferences
Key Takeaways

Introduction
What's In It For Me
Social Media Platforms
Facebook
LinkedIn
YouTube
11.7 YouTube - Create Great Content
YouTube - Develop a Programming Strategy
Twitter

Introduction3.13 Helping Key Influencers Impact the Buyer’s Decision-Making Process
Optimizing Your Content For Your Web Site
Creating A Google-friendly Website
Optimizing Web Pages For Keywords
Optimizing Video Content
Micro-moments

Introduction
Influencing the Influencers
Schmooze Optimization
Nurture Key Relationships
Example - WineWorld
Four Key Influencers
Engaging Digital Presence
Keys to SuccessWork together with influencers
GE with influential YouTube creators
Creations in support with GE

Introduction
What's In It For Me
Sales and Sales Lead Quality
Touchpoints in the Customer Journey
Turning Touch
points into Quality Leads or Sales
Focus on the Right Metrics
Value Your Best Customer
Attribute Value Across the Journey
Prove Marketing Impact

Introduction
Return on Marketing Investment
The Power of the Press Release
Test A - ROMI Revisited
Test B - Impact of a Budget Cut
Test C - Impact of Using Multimedia

Introduction
Creating Engaging Content
What is Effective and What is Not?

Introduction
Content Marketing Maturity
Get Value from Editorial Meetings
Content Marketing in Organizations
Content Marketing with SEO and Social Media
Leverage Paid Advertising
Sophisticated Content Marketers
Analytics Tips

Introduction
Content Marketing Forecast
Impact on Content Marketing Strategy
Video Sharing Platforms—Audience Segments
Video Sharing Platforms - Content Genres
YouTube vs Facebook
YouTube Best Practices—Part A
YouTube Best Practices—Part B
Virtual Reality
Facebook Best Practices
Instagram and Twitter Best Practices

4.1 Introduction to Digital Analytics

Introduction to Digital Analytics
4.2 Building Blocks
Introduction to Building Blocks
Building Blocks -Google Analytics
4.3 Fundamentals of Digital Analytics
Digital Analytics
Digital Analytics Maturity Model
Using the Digital Analytics Maturity Model
The Three Heads of Online Analytics
4.4 Business Perspective
The Customer Journey and its Various Approaches
Designing for Persuasion
Defining Business Goals
Key Performance Indicators
4.5 Methodology - Lean Six Sigma
Introduction to the Analysis Perspective
Lean Six Sigma Principles -Define and Measure
Lean Six Sigma Principles -Analyze, Improve, and Control
4.6 Fundamentals of Data Analysis
Data Analysis Fundamentals
4.7 Analysis Perspective Providing Insights
Analysis Perspective Providing Insights
Expressing Exactitude or a Sense of Scale
4.8 Enabling Capabilities
Tag Management System
Vendor Selection
Qualitative Data
Competitive Intelligence and Other Tools
4.9 Managing Analytics
Introduction to Managing Analytics
RACI Matrix
Agile Management
4.10 Audience
Audience
4.11 Acquisition
Acquisition
Campaign Tracking
Google Analytics Standard Channels
Marketing Automation and Growth Hacking
4.12 Behavior
Behavior
Customer Engagement
4.13 Conversions and Onboarding
Conversions Funnel
Experimentation and Testing
Conversion Scenarios
Attributions
4.14 Retention and Expansion
Retention and Expansion
Expansion Scenarios
4.15 Advocacy
Advocacy
Facebook and LinkedIn Insight
4.16 Privacy and Ethics
Privacy and Ethics
4.17 Wrapping Up
Wrapping Up

SEO projects

We at HKR not only provide you with theoretical training but also make you practically knowledgeable by making you work with real-.....world projects and case studies. Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improves your domain expertise and helps you in clearing the certifications with ease. Read more

SEO Training Options

LIVE ONLINE TRAINING

Preferred

Interactive sessions
Learn by doing
Instant doubt resolution
Expert's Guidance
Industry-ready skills

Batch	Start Date	Time
Weekend	28-Apr - 28-May	09:30 AM IST
Weekday	2-May - 1-Jun	11:30 AM IST
Weekday	6-May - 5-Jun	01:30 PM IST

1:1 LIVE ONLINE TRAINING

Exclusive training
Flexible timing
Personalized curriculum
Hands-on sessions
Simplified Learning

Exclusive learning from industry experts

SELF-PACED E-LEARNING

Skill up easily
Learn in no hurry
Less expensive
Unlimited access
Convenient

Hone your skills from anywhere at anytime

Corporate Training

Employee and Team Training Solutions

Top Companies Trust HKR Trainings

Employee and Team Training Solutions

Employee and Team Training Solutions

Our Learners

Harshad Gaikwad

Practice Head

5

I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.

Balaji Gnanasekar

IT Analyst

5

I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.

Amit Singh

Technical Lead - Service Now

5

I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

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SEO online training objectives

Upon successful completion of SEO training at HKR, you will learn the following things.

Introduction to Search Engine Optimization
Various aspects of the Google AdWords program
Learn about keyword research and analysis
Learn about on-page and off-page SEO
Learn Wordpress CMS with HTML and also Google Search Console
Learn how to monetize your website.

The SEO course benefits for the following list of professionals.

Digital Marketing job seekers.
Bloggers
Small & Medium-sized Business Owners.
Web Developers.
College students.
Job seekers, Freshers, Students.
Affiliate Marketers.

The following are the prerequisites for taking up this SEO training course.

There are no special requirements to take up this course. Anyone who wants to become a professional in digital marketing can learn.

Selecting the right platform that delivers sound knowledge on the SEO course is crucial, and HKR training will help you to become an expert professional. We provide excellent support for SEO training by illustrating real-time scenarios and use cases. And gradually that helps you to build your career in this field.

We at HKR provide course completion certificates, once you have complete training along with real-time projects. This certification carries an added advantage in your resume and helps you to get hired quickly.

Our trainers are highly qualified and certified with many years of industry experience and technology background in digital marketing.

After getting certified, you can expect a better position and the best salary in your working company.

We, at HKR, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.

FAQ's

Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.

Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.

Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.

Our trainers are real time experts who are presently working on particular platform on which they are providing training.

You can call our customer care 24/7

Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.

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