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Digital Marketing Training in Singapore

5 ( 1425 Learners)

Get Your Dream Job With Our Digital Marketing Training in Singapore

30+ Hrs

Hands On Training

Lifetime Access

Updated Content

Customizable

Learning Paths

Industry Expert

Mentors

Projects

Advanced Interactive

Digital Marketing Training Singapore - Course Overview

Digital marketing is all about business. It plays an important role in doing a business. It helps reach your target audience more efficiently through various digital channels for attracting, engaging, and converting them into real customers.

HKR trainings will provide you with the best Digital marketing training in Singapore. This course will transform you into A digital marketing professional. In this course, we include the concepts like Search Engine Optimization(SEO), Search Engine Marketing(SEM), Search Engine Marketing(SEM), Email Marketing, Social Media Marketing, Youtube marketing, Analytics, etc. We help you achieve your digital marketing objectives through our advanced digital marketing training. Our digital marketing experts will assist you and guide you in every aspect of your course. So enroll now in our Digital Marketing certification training in Singapore and become a digital marketing expert!

Prerequisites

To apply for the Digital Marketing Training in Singapore, you need to either:

  • Basic understanding on marketing, analytics and social media analytics
  • Knowledge on content creation tools like Canva, Figma, etc.
  • Basic understanding on web design, HTML and Css

Digital Marketing Training Singapore - Course Content

Our digital marketing course curriculum is curated with the help of digital marketing experts to simplify the concepts of digital marketing. So we would cover every concept related to digital marketing and keep you updated. Following are the list of modules that would be covered in your Digital Marketing Training in Singapore:

  • A brief introduction to marketing,
  • Marketing tips and advantages.

  • What is digital marketing and its types?
  • Digital Vs. Traditional Marketing
  • Brand Visibility, Traffic
  • Conversions
  • Visitor Engagement
  • Ways to reduce bounce rate.

  • How can websites help to earn online money?
  • Blog Importance
  • Google Adsense
  • Affiliate marketing
  • Earning money from Youtube

  • Websites, Domain names and it's extensions
  • Web Hosting
  • How to select the best hosting services?

  • Introduction to WordPress
  • Advantages of WordPress
  • WordPress Installation on your computer/localhost
  • WordPress Installation on Server
  • WordPress Dashboard
  • Installing and Customizing Themes
  • Creating Categories, Pages, and Posts
  • Adding Menus
  • Adding Widgets
  • Installing Plugins
  • Importance of web page structure for SEO

  • Keywords, Types
  • Keyword research tools
  • Google Keyword Planner
  • Keyword research process
  • Competitor analysis and tools used for it.

  • How does a search engine work?
  • Crawling, Indexing, and Page Ranking Mechanisms.
  • Google Sandbox concept.
  • Understanding SERP – Search Engine Results Page
  • Google Algorithm updates.
  • Fixing Panda, Penguin, Hummingbird updates.

  • On-page basics
  • Setting title for the post
  • Meta description, meta tags,Image alt text
  • Importance of headings and rules
  • Keyword placement
  • Content Quality
  • Checking for grammar and plagiarism
  • Creating robot.txt and sitemaps
  • Checking site speed
  • Image and anchor link optimization
  • Google Analytics Integration
  • Off-page SEO introduction
  • Link BuildingTypes of backlinks
  • Generating links from QA sites
  • Guest blogging
  • Commenting on other blogs
  • Link analysis tools
  • Domain Authority, factors that help in analyzing DA and how to increase DA.

  • How to add Website to Search Console & Verification Process.
  • Setting Geo-target location, Search Queries Analysis.
  • Filtering Search Queries, External Links Report.
  • Crawls Stats & Errors, Fixing Crawl Stats Errors.
  • Fixing 404 issues

  • Google Business Listing
  • Adding posts to google business listings.
  • Increasing business visibility through local SEO
  • Using paid and free tools for SEO
  • Buying tools at a cheaper cost
  • Website SEO audit
  • SEO report creation and Monitoring website performance with the SEO reports.

  • Introduction to Google AdWords & PPC Advertising
  • Setting up a Google AdWords Account
  • Adwords Dashboard
  • Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
  • How does AdWords rank Ads?
  • How does bidding work?
  • Importance of Quality Score
  • Creating Good Landing Pages
  • Types of Campaigns
  • Creating Search Campaigns.
  • Location Targeting.
  • Different types of Location Targeting.
  • Different types of bid strategy – Manual and Auto
  • Advanced bid strategies – Enhanced CPC CPA.Ad-extensions & Types of Ad-Extensions.
  • Adding Ad-Extensions in Campaigns.
  • Creating Ad Groups.
  • Targeted keywords.
  • Finding relevant keywords, Adding keywords in ad-group.
  • Types of keywords, Phrases, exact, broad & negative.
  • Creating ads – Display & destination URL.
  • Tracking Performance/Conversion.
  • Importance of CTR in optimization & How to increase CTR.
  • Importance of negative keywords in optimization.
  • Evaluating campaign stats.
  • Creating a Display Campaign.
  • Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
  • The difference in Search & Display Campaign Settings.
  • Ads placement.
  • Remarketing.
  • Setting up a Remarketing Campaign.
  • Creating Remarketing Lists.
  • Custom Audience.

       Introduction search ads:

  • Exploring the Campaign Setup Basics
  • Understanding about Location Targeting
  • Ad Groups and Its importance In A Campaign
  • Learn about the extensions, match Types, and Bidding Strategies
  • Analyzing Search Terms, Ad Preview & Diagnosis
  • Exploring the Negative Keywords
  • Demographics Adjustment,Extensions
  • Learn to Adjust Locations and Advanced Bidding Adjustments
  • Optimizing the  Ads
  • Best Practices Of Writing Ads
  • Effect Of Relevant Keywords On CPC
  • Dynamic Keyword Insertion

      Introduction to display ads :

  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting
  • Keyword Targeting
  • Understanding about the Topic Targeting and Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Using CTA Buttons and custom Colors
  • Optimizing Landing Page

     
 Introduction to video ads :

  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity ]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup

  • Basics of content writing
  • The key difference between article writing ad website content writing
  • Task-related to content writing

  • SMM vs. SEMFacebook account set up
  • Creating Facebook business pagesTypes of business pages
  • Facebook page designing
  • Engaging fans and increasing likes
  • Facebook events creation
  • Facebook Groups and insights

  • Introduction to Facebook Advertisements.
  • Difference between Facebook Advertising and Google Search Advertisements.
  • Types of Promotions with Facebook Advertisement.
  • Advanced Audience Targeting.Ad Formats.
  • Conversion Tracking.
  • Integrating Facebook Pixel with your website
  • Retargeting on Facebook.

  • A brief introduction to various marketing channels.
  • Benefits, how to add connections
  • Creating business pages for marketing
  • Creating page posts.

  • Exploring content ideas, Content research, Tips to write good quality content
  • Content Spinning techniques, Plagiarism check for content
  • Readability check for content
  • Creating a quora profile
  • How to generate leads from quora through Q & A

  • Affiliate marketing, How it works?
  • How to earn money from affiliate marketing?
  • Affiliate marketing tools and networks.
  • Youtube marketing, creating youtube channels, uploading videos, Doing SEO.
  • How to use the playlist
  • Youtube creator video dashboard
  • YouTube analytics and policies.

  • What is email marketing, do and don'tsAdvantages, lead generation tools, and platforms
  • Auto-Responders,Designing Newsletters.
  • Creating mailing sequences
  • Generating sales from Email Marketing
  • Avoiding spam folders.
  • Bulk Emailing.
  • Best practices to send bulk emails
  • Reports Metrics and Analysis.
  • A/B Testing & Improving ROI.

  • What is SMS marketing
  • Advantages & Importance of SMS Marketing
  • why is sms marketing so effective
  • How to do SMS marketing
  • What are Bulk SMS
  • Do's and Don't in SMS Marketing
  • Best Practices

  • Exploring Graphics in the Digital World
  • Explaining Canva Logo Design
  • 5 Canva Hands-On Assignments
  • Producing Graphic Designs For Diverse Digital Platforms

  • Introduction to Google Analytics, Setting up Analytics Account
  • Google Analytics Dashboard
  • Goals and Conversions
  • How to set up Goals?
  • Types of Goals
  • Bounce Rate
  • How to Integrate AdWords and Analytics accounts?
  • How to set up Filters?
  • How to view customized reports?
  • Traffic Sources/Channels
  • Traffic Behavioural flow

Conducting mock interview sessions
Resume building
Building the strong linkedIn profile

Digital Marketing Projects

Project1

Search Engine Optimization

Learn how to build optimization and its strategies for optimising both on-page and off-page links in order to get the best SEO res.....ults. Read more

Project2

Social Media Advertisement

Learn how to run advertisements on Facebook, Instagram, and LinkedIn. Understand the choice of keywords to be made and run ad camp.....aigns with different filters. Read more

Project3

Developing An Website

During this project, you will learn to create the website using WordPress, also learn to create website pages using the programmin.....g languages like PHP and also using HTML. Read more

Digital Marketing Training Options

LIVE ONLINE TRAINING

  • Interactive sessions
  • Learn by doing
  • Instant doubt resolution
  • Expert's Guidance
  • Industry-ready skills
Batch Start Date Time
Weekday 19-Jun - 19-Jul 09:30 AM IST
Weekend 23-Jun - 23-Jul 11:30 AM IST
Weekday 27-Jun - 27-Jul 01:30 PM IST

299

Pay installments with no cost EMI

1:1 LIVE ONLINE TRAINING

  • Exclusive training
  • Flexible timing
  • Personalized curriculum
  • Hands-on sessions
  • Simplified Learning

Exclusive learning from industry experts

699

Pay installments with no cost EMI

SELF-PACED E-LEARNING

  • Skill up easily
  • Learn in no hurry
  • Less expensive
  • Unlimited access
  • Convenient

Hone your skills from anywhere at anytime

119

Pay installments with no cost EMI

Corporate Training

Employee and Team Training Solutions

Top Companies Trust HKR Trainings

Employee and Team Training Solutions Employee and Team Training Solutions

Our Learners

Harshad Gaikwad

Harshad Gaikwad

Practice Head

5
I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.
Balaji Gnanasekar

Balaji Gnanasekar

IT Analyst

5
I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.
Amit Singh

Amit Singh

Technical Lead - Service Now

5
I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

Digital Marketing Online Training In Singapore - Objectives

Following are some of the objectives that you can achieve in your digital marketing training:

  • Different digital marketing techniques will be introduced to you to improve your website or business.
  • Implementation of search engine optimization to drive more traffic to your website.
  • On-page and off-page search concepts will be explored.
  • Different marketing channels such as youtube, Facebook, Instagram for promoting your business.
  • You will also learn about writing optimized content.
  • Engaging the audience and increasing the conversion rates.

Our Data Marketing certification is intended for professionals with or without professional experience in one of the following profiles: 

  • Freshers or professionals from any background
  • Individuals who want to build their career in digital marketing
  • Market Analysts
  • Professionals

There are no particular prerequisites for attending this Digital Marketing course. Any person interested in building their career in digital marketing can take up this course.

You can enquire about the right platform that would give you complete knowledge. One such platform is HKR trainings. We provide you with excellent support for digital marketing training by illustrating real-time scenarios and use cases. And help you to build your career in the field of digital marketing.

When you complete this digital marketing course, HKR trainings will issue you the course completion certificate for Digital marketing. This certificate will help you to get your desired job opportunity.

At HKR trainings, our digital marketing trainers are highly qualified and certified with numerous years of industrial experience and technological training.

We do not provide any job, but we give complete guidance throughout your course and assist you in clearing your interview. But your job will be based on your performance in your interview.

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