Digital Marketing Training in Singapore

5 ( 1425 Learners)

Get Your Dream Job With Our Digital Marketing Training in Singapore

30+ Hrs

Hands On Training

Lifetime Access

Updated Content

Customizable

Learning Paths

Industry Expert

Mentors

Projects

Advanced Interactive

Digital Marketing Training Singapore - Course Overview

Digital marketing is all about business. It plays an important role in doing a business. It helps reach your target audience more efficiently through various digital channels for attracting, engaging, and converting them into real customers.

HKR trainings will provide you with the best Digital marketing training in Singapore. This course will transform you into A digital marketing professional. In this course, we include the concepts like Search Engine Optimization(SEO), Search Engine Marketing(SEM), Search Engine Marketing(SEM), Email Marketing, Social Media Marketing, Youtube marketing, Analytics, etc. We help you achieve your digital marketing objectives through our advanced digital marketing training. Our digital marketing experts will assist you and guide you in every aspect of your course. So enroll now in our Digital Marketing certification training in Singapore and become a digital marketing expert!

Prerequisites

To apply for the Digital Marketing Training in Singapore, you need to either:

Basic understanding on marketing, analytics and social media analytics
Knowledge on content creation tools like Canva, Figma, etc.
Basic understanding on web design, HTML and Css

Digital Marketing Training Singapore - Course Content

Our digital marketing course curriculum is curated with the help of digital marketing experts to simplify the concepts of digital marketing. So we would cover every concept related to digital marketing and keep you updated. Following are the list of modules that would be covered in your Digital Marketing Training in Singapore:

A brief introduction to marketing,
Marketing tips and advantages.

What is digital marketing and its types?
Digital Vs. Traditional Marketing
Brand Visibility, Traffic
Conversions
Visitor Engagement
Ways to reduce bounce rate.

How can websites help to earn online money?
Blog Importance
Google Adsense
Affiliate marketing
Earning money from Youtube

Websites, Domain names and it's extensions
Web Hosting
How to select the best hosting services?

Introduction to WordPress
Advantages of WordPress
WordPress Installation on your computer/localhost
WordPress Installation on Server
WordPress Dashboard
Installing and Customizing Themes
Creating Categories, Pages, and Posts
Adding Menus
Adding Widgets
Installing Plugins
Importance of web page structure for SEO

Keywords, Types
Keyword research tools
Google Keyword Planner
Keyword research process
Competitor analysis and tools used for it.

How does a search engine work?
Crawling, Indexing, and Page Ranking Mechanisms.
Google Sandbox concept.
Understanding SERP – Search Engine Results Page
Google Algorithm updates.
Fixing Panda, Penguin, Hummingbird updates.

On-page basics
Setting title for the post
Meta description, meta tags,Image alt text
Importance of headings and rules
Keyword placement
Content Quality
Checking for grammar and plagiarism
Creating robot.txt and sitemaps
Checking site speed
Image and anchor link optimization
Google Analytics Integration
Off-page SEO introduction
Link BuildingTypes of backlinks
Generating links from QA sites
Guest blogging
Commenting on other blogs
Link analysis tools
Domain Authority, factors that help in analyzing DA and how to increase DA.

How to add Website to Search Console & Verification Process.
Setting Geo-target location, Search Queries Analysis.
Filtering Search Queries, External Links Report.
Crawls Stats & Errors, Fixing Crawl Stats Errors.
Fixing 404 issues

Google Business Listing
Adding posts to google business listings.
Increasing business visibility through local SEO
Using paid and free tools for SEO
Buying tools at a cheaper cost
Website SEO audit
SEO report creation and Monitoring website performance with the SEO reports.

Introduction to Google AdWords & PPC Advertising
Setting up a Google AdWords Account
Adwords Dashboard
Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
How does AdWords rank Ads?
How does bidding work?
Importance of Quality Score
Creating Good Landing Pages
Types of Campaigns
Creating Search Campaigns.
Location Targeting.
Different types of Location Targeting.
Different types of bid strategy – Manual and Auto
Advanced bid strategies – Enhanced CPC CPA.Ad-extensions & Types of Ad-Extensions.
Adding Ad-Extensions in Campaigns.
Creating Ad Groups.
Targeted keywords.
Finding relevant keywords, Adding keywords in ad-group.
Types of keywords, Phrases, exact, broad & negative.
Creating ads – Display & destination URL.
Tracking Performance/Conversion.
Importance of CTR in optimization & How to increase CTR.
Importance of negative keywords in optimization.
Evaluating campaign stats.
Creating a Display Campaign.
Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
The difference in Search & Display Campaign Settings.
Ads placement.
Remarketing.
Setting up a Remarketing Campaign.
Creating Remarketing Lists.
Custom Audience.

Introduction search ads:

Exploring the Campaign Setup Basics
Understanding about Location Targeting
Ad Groups and Its importance In A Campaign
Learn about the extensions, match Types, and Bidding Strategies
Analyzing Search Terms, Ad Preview & Diagnosis
Exploring the Negative Keywords
Demographics Adjustment,Extensions
Learn to Adjust Locations and Advanced Bidding Adjustments
Optimizing the Ads
Best Practices Of Writing Ads
Effect Of Relevant Keywords On CPC
Dynamic Keyword Insertion

Introduction to display ads :

Creation of Smart Display Campaign
Creation of Standard Display Campaign
Creation of Gmail Campaign
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting
Keyword Targeting
Understanding about the Topic Targeting and Placement Targeting
Creation of responsive Ad Copy
Headline & Description Copywriting
Using CTA Buttons and custom Colors
Optimizing Landing Page

Introduction to video ads :

Creation of In-stream Skippable Ads
Creation of Video Discovery Ads
Creation of Bumper Ads
Creation of non-skippable instream Ads
Creation of Outstream Ads
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in-market, affinity ]
Keyword Targeting
Topic Targeting
Placement Targeting
Frequency Capping Setup
Conversion Tracking Code Setup
Remarketing Audience Setup

Basics of content writing
The key difference between article writing ad website content writing
Task-related to content writing

SMM vs. SEMFacebook account set up
Creating Facebook business pagesTypes of business pages
Facebook page designing
Engaging fans and increasing likes
Facebook events creation
Facebook Groups and insights

Introduction to Facebook Advertisements.
Difference between Facebook Advertising and Google Search Advertisements.
Types of Promotions with Facebook Advertisement.
Advanced Audience Targeting.Ad Formats.
Conversion Tracking.
Integrating Facebook Pixel with your website
Retargeting on Facebook.

A brief introduction to various marketing channels.
Benefits, how to add connections
Creating business pages for marketing
Creating page posts.

Exploring content ideas, Content research, Tips to write good quality content
Content Spinning techniques, Plagiarism check for content
Readability check for content
Creating a quora profile
How to generate leads from quora through Q & A

Affiliate marketing, How it works?
How to earn money from affiliate marketing?
Affiliate marketing tools and networks.
Youtube marketing, creating youtube channels, uploading videos, Doing SEO.
How to use the playlist
Youtube creator video dashboard
YouTube analytics and policies.

What is email marketing, do and don'tsAdvantages, lead generation tools, and platforms
Auto-Responders,Designing Newsletters.
Creating mailing sequences
Generating sales from Email Marketing
Avoiding spam folders.
Bulk Emailing.
Best practices to send bulk emails
Reports Metrics and Analysis.
A/B Testing & Improving ROI.

What is SMS marketing
Advantages & Importance of SMS Marketing
why is sms marketing so effective
How to do SMS marketing
What are Bulk SMS
Do's and Don't in SMS Marketing
Best Practices

Exploring Graphics in the Digital World
Explaining Canva Logo Design
5 Canva Hands-On Assignments
Producing Graphic Designs For Diverse Digital Platforms

Introduction to Google Analytics, Setting up Analytics Account
Google Analytics Dashboard
Goals and Conversions
How to set up Goals?
Types of Goals
Bounce Rate
How to Integrate AdWords and Analytics accounts?
How to set up Filters?
How to view customized reports?
Traffic Sources/Channels
Traffic Behavioural flow

Conducting mock interview sessions
Resume building
Building the strong linkedIn profile

Digital Marketing Projects

Project1

Search Engine Optimization

Learn how to build optimization and its strategies for optimising both on-page and off-page links in order to get the best SEO res.....ults. Read more

Project2

Social Media Advertisement

Learn how to run advertisements on Facebook, Instagram, and LinkedIn. Understand the choice of keywords to be made and run ad camp.....aigns with different filters. Read more

Project3

Developing An Website

During this project, you will learn to create the website using WordPress, also learn to create website pages using the programmin.....g languages like PHP and also using HTML. Read more

Digital Marketing Training Options

LIVE ONLINE TRAINING

Preferred

Interactive sessions
Learn by doing
Instant doubt resolution
Expert's Guidance
Industry-ready skills

Batch	Start Date	Time
Weekday	30-Apr - 30-May	09:30 AM IST
Weekend	4-May - 3-Jun	11:30 AM IST
Weekday	8-May - 7-Jun	01:30 PM IST

299

Pay installments with no cost EMI

1:1 LIVE ONLINE TRAINING

Exclusive training
Flexible timing
Personalized curriculum
Hands-on sessions
Simplified Learning

Exclusive learning from industry experts

699

Pay installments with no cost EMI

SELF-PACED E-LEARNING

Skill up easily
Learn in no hurry
Less expensive
Unlimited access
Convenient

Hone your skills from anywhere at anytime

119

Pay installments with no cost EMI

Corporate Training

Employee and Team Training Solutions

Top Companies Trust HKR Trainings

Employee and Team Training Solutions

Employee and Team Training Solutions

Our Learners

Harshad Gaikwad

Practice Head

5

I had an insightful experience with HKR Trainings while participating in the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer offered detailed insights into various ServiceNow ITOM modules and practices. Throughout the course, the support team was consistently available, and the trainer adeptly clarified all my inquiries, ensuring a comprehensive understanding of ServiceNow ITOM concepts.

Balaji Gnanasekar

IT Analyst

5

I had a comprehensive learning journey with HKR Trainings while undertaking the PostgreSQL Training online. Engaging in instructor-led sessions, the trainer delved deep into various PostgreSQL functionalities and best practices. Throughout the training, the support team remained attentive, and the trainer skillfully addressed all my questions, facilitating a solid grasp of PostgreSQL concepts.

Amit Singh

Technical Lead - Service Now

5

I had a rewarding experience with HKR Trainings while delving into the ServiceNow ITOM (IT Operations Management) Training online. Engaging in instructor-led sessions, the trainer provided comprehensive insights into various ServiceNow ITOM modules and best practices. Throughout the course, the support team was consistently available, and the trainer adeptly addressed all my queries, ensuring a robust understanding of ServiceNow ITOM concepts.

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Digital Marketing Online Training In Singapore - Objectives

Following are some of the objectives that you can achieve in your digital marketing training:

Different digital marketing techniques will be introduced to you to improve your website or business.
Implementation of search engine optimization to drive more traffic to your website.
On-page and off-page search concepts will be explored.
Different marketing channels such as youtube, Facebook, Instagram for promoting your business.
You will also learn about writing optimized content.
Engaging the audience and increasing the conversion rates.

Our Data Marketing certification is intended for professionals with or without professional experience in one of the following profiles:

Freshers or professionals from any background
Individuals who want to build their career in digital marketing
Market Analysts
Professionals

There are no particular prerequisites for attending this Digital Marketing course. Any person interested in building their career in digital marketing can take up this course.

You can enquire about the right platform that would give you complete knowledge. One such platform is HKR trainings. We provide you with excellent support for digital marketing training by illustrating real-time scenarios and use cases. And help you to build your career in the field of digital marketing.

When you complete this digital marketing course, HKR trainings will issue you the course completion certificate for Digital marketing. This certificate will help you to get your desired job opportunity.

At HKR trainings, our digital marketing trainers are highly qualified and certified with numerous years of industrial experience and technological training.

We do not provide any job, but we give complete guidance throughout your course and assist you in clearing your interview. But your job will be based on your performance in your interview.

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