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Digital Marketing Training London - Course Overview
Digital marketing, often known as online marketing, entails using the Internet and other types of digital communication to promote brands and connect with potential customers. In contrast to traditional marketing, it allows you to focus on specific audiences with a worldwide reach, resulting in more profits with lower investments. Digital marketing has two key advantages: affordability and profitability. It is far less expensive than traditional advertising while yet being quite effective.
Anyone who wishes to advance their career can get the best digital marketing training in London from HKR Trainings. This course will prepare you to work in the field of digital marketing. As a result, we cover topics like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, Social Media Marketing, Email Marketing, Youtube Marketing, and more in our digital marketing course. You will achieve all of your digital marketing goals. Our digital marketing experts will provide support and guidance in every aspect of your training. Join our digital marketing certification training in London today and become an expert in digital marketing!
Prerequisites
To apply for the Digital Marketing Training in London, you need to either:
- Basic understanding on marketing, analytics and social media analytics
- Knowledge on content creation tools like Canva, Figma, etc.
- Basic understanding on web design, HTML and Css
Digital Marketing Training London - Course Content
Our main objective of this digital marketing training is to help you in becoming a digital marketing expert. So we have designed this course curriculum to simplify the concepts of digital marketing. We will cover every concept of digital marketing and keep you updated. The following are the modules that will be covered in your Digital Marketing course in London:
- A brief introduction to marketing,
- Marketing tips and advantages.
- What is digital marketing and its types?
- Digital Vs. Traditional Marketing
- Brand Visibility, Traffic
- Conversions
- Visitor Engagement
- Ways to reduce bounce rate.
- How can websites help to earn online money?
- Blog Importance
- Google Adsense
- Affiliate marketing
- Earning money from Youtube
- Websites, Domain names and it's extensions
- Web Hosting
- How to select the best hosting services?
- Introduction to WordPress
- Advantages of WordPress
- WordPress Installation on your computer/localhost
- WordPress Installation on Server
- WordPress Dashboard
- Installing and Customizing Themes
- Creating Categories, Pages, and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Importance of web page structure for SEO
- Keywords, Types
- Keyword research tools
- Google Keyword Planner
- Keyword research process
- Competitor analysis and tools used for it.
- How does a search engine work?
- Crawling, Indexing, and Page Ranking Mechanisms.
- Google Sandbox concept.
- Understanding SERP – Search Engine Results Page
- Google Algorithm updates.
- Fixing Panda, Penguin, Hummingbird updates.
- On-page basics
- Setting title for the post
- Meta description, meta tags,Image alt text
- Importance of headings and rules
- Keyword placement
- Content Quality
- Checking for grammar and plagiarism
- Creating robot.txt and sitemaps
- Checking site speed
- Image and anchor link optimization
- Google Analytics Integration
- Off-page SEO introduction
- Link BuildingTypes of backlinks
- Generating links from QA sites
- Guest blogging
- Commenting on other blogs
- Link analysis tools
- Domain Authority, factors that help in analyzing DA and how to increase DA.
- How to add Website to Search Console & Verification Process.
- Setting Geo-target location, Search Queries Analysis.
- Filtering Search Queries, External Links Report.
- Crawls Stats & Errors, Fixing Crawl Stats Errors.
- Fixing 404 issues
- Google Business Listing
- Adding posts to google business listings.
- Increasing business visibility through local SEO
- Using paid and free tools for SEO
- Buying tools at a cheaper cost
- Website SEO audit
- SEO report creation and Monitoring website performance with the SEO reports.
- Introduction to Google AdWords & PPC Advertising
- Setting up a Google AdWords Account
- Adwords Dashboard
- Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
- How does AdWords rank Ads?
- How does bidding work?
- Importance of Quality Score
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns.
- Location Targeting.
- Different types of Location Targeting.
- Different types of bid strategy – Manual and Auto
- Advanced bid strategies – Enhanced CPC CPA.Ad-extensions & Types of Ad-Extensions.
- Adding Ad-Extensions in Campaigns.
- Creating Ad Groups.
- Targeted keywords.
- Finding relevant keywords, Adding keywords in ad-group.
- Types of keywords, Phrases, exact, broad & negative.
- Creating ads – Display & destination URL.
- Tracking Performance/Conversion.
- Importance of CTR in optimization & How to increase CTR.
- Importance of negative keywords in optimization.
- Evaluating campaign stats.
- Creating a Display Campaign.
- Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
- The difference in Search & Display Campaign Settings.
- Ads placement.
- Remarketing.
- Setting up a Remarketing Campaign.
- Creating Remarketing Lists.
- Custom Audience.
Introduction search ads:
- Exploring the Campaign Setup Basics
- Understanding about Location Targeting
- Ad Groups and Its importance In A Campaign
- Learn about the extensions, match Types, and Bidding Strategies
- Analyzing Search Terms, Ad Preview & Diagnosis
- Exploring the Negative Keywords
- Demographics Adjustment,Extensions
- Learn to Adjust Locations and Advanced Bidding Adjustments
- Optimizing the Ads
- Best Practices Of Writing Ads
- Effect Of Relevant Keywords On CPC
- Dynamic Keyword Insertion
Introduction to display ads :
- Creation of Smart Display Campaign
- Creation of Standard Display Campaign
- Creation of Gmail Campaign
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting
- Keyword Targeting
- Understanding about the Topic Targeting and Placement Targeting
- Creation of responsive Ad Copy
- Headline & Description Copywriting
- Using CTA Buttons and custom Colors
- Optimizing Landing Page
Introduction to video ads : - Creation of In-stream Skippable Ads
- Creation of Video Discovery Ads
- Creation of Bumper Ads
- Creation of non-skippable instream Ads
- Creation of Outstream Ads
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity ]
- Keyword Targeting
- Topic Targeting
- Placement Targeting
- Frequency Capping Setup
- Conversion Tracking Code Setup
- Remarketing Audience Setup
- Basics of content writing
- The key difference between article writing ad website content writing
- Task-related to content writing
- SMM vs. SEMFacebook account set up
- Creating Facebook business pagesTypes of business pages
- Facebook page designing
- Engaging fans and increasing likes
- Facebook events creation
- Facebook Groups and insights
- Introduction to Facebook Advertisements.
- Difference between Facebook Advertising and Google Search Advertisements.
- Types of Promotions with Facebook Advertisement.
- Advanced Audience Targeting.Ad Formats.
- Conversion Tracking.
- Integrating Facebook Pixel with your website
- Retargeting on Facebook.
- A brief introduction to various marketing channels.
- Benefits, how to add connections
- Creating business pages for marketing
- Creating page posts.
- Exploring content ideas, Content research, Tips to write good quality content
- Content Spinning techniques, Plagiarism check for content
- Readability check for content
- Creating a quora profile
- How to generate leads from quora through Q & A
- Affiliate marketing, How it works?
- How to earn money from affiliate marketing?
- Affiliate marketing tools and networks.
- Youtube marketing, creating youtube channels, uploading videos, Doing SEO.
- How to use the playlist
- Youtube creator video dashboard
- YouTube analytics and policies.
- What is email marketing, do and don'tsAdvantages, lead generation tools, and platforms
- Auto-Responders,Designing Newsletters.
- Creating mailing sequences
- Generating sales from Email Marketing
- Avoiding spam folders.
- Bulk Emailing.
- Best practices to send bulk emails
- Reports Metrics and Analysis.
- A/B Testing & Improving ROI.
- What is SMS marketing
- Advantages & Importance of SMS Marketing
- why is sms marketing so effective
- How to do SMS marketing
- What are Bulk SMS
- Do's and Don't in SMS Marketing
- Best Practices
- Exploring Graphics in the Digital World
- Explaining Canva Logo Design
- 5 Canva Hands-On Assignments
- Producing Graphic Designs For Diverse Digital Platforms
- Introduction to Google Analytics, Setting up Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Bounce Rate
- How to Integrate AdWords and Analytics accounts?
- How to set up Filters?
- How to view customized reports?
- Traffic Sources/Channels
- Traffic Behavioural flow
- Conducting mock interview sessions
- Resume building
- Building the strong linkedIn profile
Digital Marketing Projects
Search Engine Optimization
Learn how to build optimization and its strategies for optimising both on-page and off-page links in order to get the best SEO res.....ults. Read more
Social Media Advertisement
Learn how to run advertisements on Facebook, Instagram, and LinkedIn. Understand the choice of keywords to be made and run ad camp.....aigns with different filters. Read more
Developing An Website
During this project, you will learn to create the website using WordPress, also learn to create website pages using the programmin.....g languages like PHP and also using HTML. Read more
Corporate Training
Our Learners
Digital Marketing Online Training In London - Objectives
Following are some of the objectives that you can achieve in your digital marketing training:
- You would be exposed to several digital marketing tactics for improving your website or business.
- Search engine optimization (SEO) is used to increase the amount of traffic to your website.
- The ideas of on-page and off-page search will be discussed.
- For promoting your business, you can use several marketing channels such as YouTube, Facebook, and Instagram.
- You'll also learn how to write SEO-friendly content.
- Increasing conversion rates through engaging the audience.
Our Data Marketing certification is intended for professionals with or without professional experience in one of the following profiles:
- Freshers or professionals from any background
- Individuals who wants to build their career in digital marketing
- Market Analysts
- Professionals
There are no particular prerequisites for attending this Digital Marketing course. Any person interested in building their career in digital marketing can take up this course.
You could look for the right platform that will provide you with all of the information you require. HKR trainings is one such platform. By showing real-time scenarios and use cases, we give exceptional support for digital marketing training. As well as assisting you in advancing your career in the field of digital marketing.
When you complete this digital marketing course, HKR trainings will issue you the course completion certificate for Digital marketing. This certificate will help you to get your desired job opportunity.
At HKR trainings, our digital marketing trainers are highly qualified and certified with numerous years of industrial experience and technological training.
We do not provide any job, but we give complete guidance throughout your course and assist you in clearing your interview. But your job will be based on your performance in your interview.
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