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Digital Marketing Training Bangalore - Course Overview
Digital Marketing is a process of reaching your target audiences more effectively and precisely through various digital channels, attracting, engaging and converting them to customers.Online businesses use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, awareness-raising marketers, and ultimately profitable action.
HKR delivers the best Digital Marketing training in Bangalore intended for the enterprise in alignment to clear the certification exams. Our Digital Marketing certification course in Bangalore helps you to gain proficiency and in depth knowledge in social media marketing and optimization techniques, Deploy Google Adwords using the excellent keywords for better quality ranking and ad score. Achieve good content for email campaigns and SEO campaigns, Recognize SEO techniques for improving page ranking etc. You will get full assistance and real-time project support from professional experts during the training process. Enroll today at HKR for accepting the new challenges to get the best out of our Digital Marketing training course in Bangalore.
Prerequisites
To apply for the Digital Marketing Training in Bangalore, you need to either:
- Basic understanding on marketing, analytics and social media analytics
- Knowledge on content creation tools like Canva, Figma, etc.
- Basic understanding on web design, HTML and Css
Digital Marketing Training Bangalore - Course Content
A team of professionals at HKR designs the Digital Marketing course curriculum to expedite the learning experience. The below modules present comprehensive course details for Digital Marketing Training in Bangalore.
- A brief introduction to marketing,
- Marketing tips and advantages.
- What is digital marketing and its types?
- Digital Vs. Traditional Marketing
- Brand Visibility, Traffic
- Conversions
- Visitor Engagement
- Ways to reduce bounce rate.
- How can websites help to earn online money?
- Blog Importance
- Google Adsense
- Affiliate marketing
- Earning money from Youtube
- Websites, Domain names and it's extensions
- Web Hosting
- How to select the best hosting services?
- Introduction to WordPress
- Advantages of WordPress
- WordPress Installation on your computer/localhost
- WordPress Installation on Server
- WordPress Dashboard
- Installing and Customizing Themes
- Creating Categories, Pages, and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Importance of web page structure for SEO
- Keywords, Types
- Keyword research tools
- Google Keyword Planner
- Keyword research process
- Competitor analysis and tools used for it.
- How does a search engine work?
- Crawling, Indexing, and Page Ranking Mechanisms.
- Google Sandbox concept.
- Understanding SERP – Search Engine Results Page
- Google Algorithm updates.
- Fixing Panda, Penguin, Hummingbird updates.
- On-page basics
- Setting title for the post
- Meta description, meta tags,Image alt text
- Importance of headings and rules
- Keyword placement
- Content Quality
- Checking for grammar and plagiarism
- Creating robot.txt and sitemaps
- Checking site speed
- Image and anchor link optimization
- Google Analytics Integration
- Off-page SEO introduction
- Link BuildingTypes of backlinks
- Generating links from QA sites
- Guest blogging
- Commenting on other blogs
- Link analysis tools
- Domain Authority, factors that help in analyzing DA and how to increase DA.
- How to add Website to Search Console & Verification Process.
- Setting Geo-target location, Search Queries Analysis.
- Filtering Search Queries, External Links Report.
- Crawls Stats & Errors, Fixing Crawl Stats Errors.
- Fixing 404 issues
- Google Business Listing
- Adding posts to google business listings.
- Increasing business visibility through local SEO
- Using paid and free tools for SEO
- Buying tools at a cheaper cost
- Website SEO audit
- SEO report creation and Monitoring website performance with the SEO reports.
- Introduction to Google AdWords & PPC Advertising
- Setting up a Google AdWords Account
- Adwords Dashboard
- Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
- How does AdWords rank Ads?
- How does bidding work?
- Importance of Quality Score
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns.
- Location Targeting.
- Different types of Location Targeting.
- Different types of bid strategy – Manual and Auto
- Advanced bid strategies – Enhanced CPC CPA.Ad-extensions & Types of Ad-Extensions.
- Adding Ad-Extensions in Campaigns.
- Creating Ad Groups.
- Targeted keywords.
- Finding relevant keywords, Adding keywords in ad-group.
- Types of keywords, Phrases, exact, broad & negative.
- Creating ads – Display & destination URL.
- Tracking Performance/Conversion.
- Importance of CTR in optimization & How to increase CTR.
- Importance of negative keywords in optimization.
- Evaluating campaign stats.
- Creating a Display Campaign.
- Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
- The difference in Search & Display Campaign Settings.
- Ads placement.
- Remarketing.
- Setting up a Remarketing Campaign.
- Creating Remarketing Lists.
- Custom Audience.
Introduction search ads:
- Exploring the Campaign Setup Basics
- Understanding about Location Targeting
- Ad Groups and Its importance In A Campaign
- Learn about the extensions, match Types, and Bidding Strategies
- Analyzing Search Terms, Ad Preview & Diagnosis
- Exploring the Negative Keywords
- Demographics Adjustment,Extensions
- Learn to Adjust Locations and Advanced Bidding Adjustments
- Optimizing the Ads
- Best Practices Of Writing Ads
- Effect Of Relevant Keywords On CPC
- Dynamic Keyword Insertion
Introduction to display ads :
- Creation of Smart Display Campaign
- Creation of Standard Display Campaign
- Creation of Gmail Campaign
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting
- Keyword Targeting
- Understanding about the Topic Targeting and Placement Targeting
- Creation of responsive Ad Copy
- Headline & Description Copywriting
- Using CTA Buttons and custom Colors
- Optimizing Landing Page
Introduction to video ads :
- Creation of In-stream Skippable Ads
- Creation of Video Discovery Ads
- Creation of Bumper Ads
- Creation of non-skippable instream Ads
- Creation of Outstream Ads
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity ]
- Keyword Targeting
- Topic Targeting
- Placement Targeting
- Frequency Capping Setup
- Conversion Tracking Code Setup
- Remarketing Audience Setup
- Basics of content writing
- The key difference between article writing ad website content writing
- Task-related to content writing
- SMM vs. SEMFacebook account set up
- Creating Facebook business pagesTypes of business pages
- Facebook page designing
- Engaging fans and increasing likes
- Facebook events creation
- Facebook Groups and insights
- Introduction to Facebook Advertisements.
- Difference between Facebook Advertising and Google Search Advertisements.
- Types of Promotions with Facebook Advertisement.
- Advanced Audience Targeting.Ad Formats.
- Conversion Tracking.
- Integrating Facebook Pixel with your website
- Retargeting on Facebook.
- A brief introduction to various marketing channels.
- Benefits, how to add connections
- Creating business pages for marketing
- Creating page posts.
- Exploring content ideas, Content research, Tips to write good quality content
- Content Spinning techniques, Plagiarism check for content
- Readability check for content
- Creating a quora profile
- How to generate leads from quora through Q & A
- Affiliate marketing, How it works?
- How to earn money from affiliate marketing?
- Affiliate marketing tools and networks.
- Youtube marketing, creating youtube channels, uploading videos, Doing SEO.
- How to use the playlist
- Youtube creator video dashboard
- YouTube analytics and policies.
- What is email marketing, do and don'tsAdvantages, lead generation tools, and platforms
- Auto-Responders,Designing Newsletters.
- Creating mailing sequences
- Generating sales from Email Marketing
- Avoiding spam folders.
- Bulk Emailing.
- Best practices to send bulk emails
- Reports Metrics and Analysis.
- A/B Testing & Improving ROI.
- What is SMS marketing
- Advantages & Importance of SMS Marketing
- why is sms marketing so effective
- How to do SMS marketing
- What are Bulk SMS
- Do's and Don't in SMS Marketing
- Best Practices
- .Exploring Graphics in the Digital World
- Explaining Canva Logo Design
- 5 Canva Hands-On Assignments
- Producing Graphic Designs For Diverse Digital Platforms
- Introduction to Google Analytics, Setting up Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Bounce Rate
- How to Integrate AdWords and Analytics accounts?
- How to set up Filters?
- How to view customized reports?
- Traffic Sources/Channels
- Traffic Behavioural flow
- Conducting mock interview sessions
- Resume building
- Building the strong linkedIn profile
Digital Marketing Projects
Search Engine Optimization
Learn how to build optimization and its strategies for optimising both on-page and off-page links in order to get the best SEO res.....ults. Read more
Social Media Advertisement
Learn how to run advertisements on Facebook, Instagram, and LinkedIn. Understand the choice of keywords to be made and run ad camp.....aigns with different filters. Read more
Developing An Website
During this project, you will learn to create the website using WordPress, also learn to create website pages using the programmin.....g languages like PHP and also using HTML. Read more
Creating SEO Campaigns With HTML Code
Using a live website, understand how to create your website visible at the top of search engines (Google, Yahoo, Bing) for all Cor.....porate Keyword Phrases, with the aim of driving traffic (visitors) to your website and increasing sales and profits. Read more
Corporate Training
Our Learners
Digital Marketing online Training Objectives
The Digital Marketing training course offered at Bangalore benefits the following list of professionals.
- Freshers who needs to build their career in this field.
- It benefits those who have good knowledge in programming and scripting.
- Digital Marketing training also assists engineers and IT technicians at the entry-level in moving onward in their careers.
Basic understanding of microsoft products is an added advantage to take up the Digital Marketing training in Bangalore.
To start with the Digital Marketing training course offered in Bangalore, you need to check with the best institute in Bangalore that delivers knowledge. Before proceeding to join any training, take suggestions from the experts who had already learned the course. We at HKR in Bangalore, with a team of industry experts, are ready to fulfill your dream career to achieve a job in desired companies.
Once you complete the entire course along with real-time projects and assignments, HKR in Bangalore delivers the course completion certification. This certification helps to get a job in any company in Bangalore very quickly.
Our Bangalore trainers are highly qualified and certified with many years of industry experience with a technical background in Digital Marketing.
Certification differentiates you from the non-certified peers, and you can demand the best salary in the leading companies in Bangalore.
We, at HKR in Bangalore, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.
FAQ's
Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.
Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.
Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.
Our trainers are real time experts who are presently working on particular platform on which they are providing training.
You can call our customer care 24/7
Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.
+1 (818) 665 7216
+91 9711699759