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Adobe Target course overview
Adobe Target is a cloud-based software solution for personalizing content and marketing. A user interface, built-in best practices, and robust optimization features for tracking site visitors are all included in this tool. It can expand aspects for real-time tailored content by using its self-learning algorithmic methodology. Customers including Vodafone, Dell, and NetApp are claimed to be using the software. Adobe Target offers businesses with automatic personalization and digital intelligence, allowing you to test, optimize, and report on your findings.
HKR trainings delivers the best industry-oriented Adobe Target Training course that is in line with the certification exam. This Adobe Target Certification Training Course provides you in-depth knowledge of the content required for learning Adobe Target which incorporates the concepts such as test and target, fundamentals of terminology, test & target, building filters and campaigns, segments, parameters, & targeting, analysis of reports and results, etc. During this training period, you can get full support and real-time project assistance from experienced professionals. Enroll today at HKR for accepting the new challenges to make the best outcome out of our Adobe Target Online Training Course.
Prerequisites
To apply for the Adobe Target Training, you need to either:
- Basic computer literacy.
- Good communication skills.
- Good Mathematics and Statistical skills.
- Analytics skills.
- Basic programming skills.
- Basic education qualifications (12th, Graduation, Post Graduation, Diploma, etc.)
Adobe Target Course Content
This Adobe Target Training Course Content's objective is to provide trainees with a thorough understanding of Adobe Target. Our Course Content includes all of Adobe Target's modern concepts and keeps you up to date with the latest innovations. To improve your Adobe Target skills, take a look at the following course modules.
In this module, you will learn about
- Overview of other Optimization tools – Monetate, optimizely.
- Where does T&T fit in the web analytics life cycle?
- Understanding Adobe contract, server calls, and different roles.
In this module, you will learn about
- Mboxes, offers, experiences, and their reflection in campaigns, conversion reports
- Mbox deployment: Mbox.js, single Mbox, creation, and naming
In this module, you will learn about
- Where Test & Target fits in the Web analytics life cycle
- In-depth understanding of conversion optimization.
- Revision of conversion funnel and fallout reports
- Understanding the campaign life cycle: from design to decisions
- How to create offers – HTML, text offer, image offer, redirect
- Visual experience composer, Form-based experience composer
- How to create a campaign – create, preview, simulate, approving of campaigns
- Understanding the usage of Host management
- Display only, landing page, monitoring campaigns, Auto-allocate tests
- Flash and display ad campaigns
In this module, you will learn about
- Understanding the segment types
- Criteria for segmentation using segment filters and reusable segments
- Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters
- Understanding source vs behavioral targeting
- Create audiences
- Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting
In this module, you will learn about the
- Understanding the terms around confidence: confidence level and confidence interval
- Evaluating different sets of data (using filters and segments) and pushing a winner
- The ea sets using filters and segments
- Downloading, scheduling
In this module, you will learn about the
- Different ways of interpreting the reports on success metrics
- Using the success metric to interpret the data
- Implementation of the success metrics, and different options
In this module, you will learn about the
- Defining and understanding MVT,
- Experience targeting
- The life cycle of MVT: detailed steps
In this module, you will learn about the
- Latest trends in Adobe Target
- Understanding Ad testing concepts
- Tracking Ad impressions,
- Optimizing Ad content,
- Tracking Ad clicks,
- Optimizing landing page destinations
In this module, you will learn about the
- Consulting presentations across each vertical
- Retail
- Health careLead generation
- EducationService
- How to prioritize campaigns
- Integration with SC, Scene7
- Best consulting practices for optimization
- Landing page optimization
- Real estate optimization
- Content and experience optimization
- Summarize all the points discussed.
Adobe Target projects
Every course we offer includes two real-time projects which provide you with real-time experience. The practical knowledge improve.....s your domain expertise and helps you in clearing the certifications with ease. Read more
Corporate Training
Our Learners
Adobe Target online training Objectives
Once you complete the entire course and real-time projects and assignments, HKR delivers the course completion certification. This certification helps to get a job in any company very quickly.
Our trainers are highly qualified and certified with many years of industry experience and technology background in Adobe Target.
Certification differentiates you from the non-certified peers, and you can demand the best salary in the leading companies.
We, at HKR, provide complete guidance to reach your dream job. But your job will be based on your performance in the interview panel and the recruiter requirements.
The Adobe Target course benefits for the following list of professionals.
- Project managers, content editors,
- Marketing associates
- Who are aspiring to learn Adobe Target
- There are no special requirements to take up this course. The one who is interested in enhancing their career and critical skills in Adobe Target can attend the course.
To start with the Adobe Target course, you need to check with the best institute that delivers the knowledge. Before proceeding to join any training, take suggestions from the experts who had already learned the course. We at HKR, with a team of industry experts, are ready to fulfil your dream career to achieve a job in desired companies.
FAQ's
Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.
Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.
Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.
Our trainers are real time experts who are presently working on particular platform on which they are providing training.
You can call our customer care 24/7
Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.
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