In the current era, organizations focus on attaining a higher reach rate and improving their business regarding visibility, return on investment, brand awareness, lead generation, and many more. As everything has turned online, we see maximum business benefits and leads online. There comes a question of how it is possible to showcase our business or brands on the top when there are many more competitors. Search Engine Optimization shortly, called SEO helps achieve the topmost results on the SERP page and enhances the business. SEO Training helps you gain knowledge and expertise in digital marketing concepts. In this blog, we are here to discuss what is SEO, why it is important, how SEO works, types of SEO, and many more. Let’s get started!
SEO refers to search engine optimization, a set of practices designed to improve the positioning and appearance of web pages in organic search results. In order to improve the traffic and quality of the website, it is important that an SEO strategy is used for discovering and accessing the online content. In simple terms, SEO helps improve your website's visibility, automatically bringing in the desired results, attracting visitors to the website and turning them into your business customers or clients who keep coming back. Search engines need SEO efforts to attain page ranking and a positive user experience.
In other words, SEO is all about fulfilling the user requirements by creating the necessary content which is relevant, high quality based, leading to the best user experience. Whenever the user searches for a product, the goal is to show up your website or business on the top, so that people find and click on your website.
To gain a clear understanding of how SEO is important, let us break down the SEO definition and understand more.
Organic search results: It is important that the search engines have to pull up the results page when the user enters a query. Once the results appear, it includes the Ads on the first page and is positioned based on the organic ranking algorithms. The organic search results are distinct from the ads appearing on the Search engine results page (SERP).
Below is an example of how the results are categorized.
Quality of organic traffic: The user’s query must match the content on the SERP results. If the user searches apple computers while the website is about selling apples, then this is entirely irrelevant. There is no match between the query and the product, which does not lead to conversions. Hence, it is crucial that the question and the results in the website match, providing quality content.
Quantity of organic traffic: This refers to the number of people visiting the website through the organic search results. With an increase in the high-quality visitors to the website or business, there will be a drastic increase in the conversions made.
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The crawlers, spiders, or bots are used for gathering the relevant information which can be found over the internet. The search engine algorithms and the ranking factors are some of the criteria that are used for performing SEO. Whenever the user types in or searches for a particular query using the search box, the search engine will utilize the algorithms that help retrieve the best and most valuable results from the content in the search engine. The results are called organic results and include all kinds of information in multiple formats like text, images, videos, business listings, and many more.
The above image shows some of the criteria and their utilization for performing SEO as per some of the recent surveys conducted by the experts.
Website: SEO improves traffic to your website or business, visibility, and ranking.
YouTube Channels and Videos: SEO helps reach a wider audience and grows organically in YouTube and Google, which further helps increase video engagement metrics.
SEO is simply called a product of the search engine companies, which helps in developing the ranking factors and utilizing them to identify the relevant content based on the user query. Crawling and indexing the same before determining the relevant content is important.
Below are the steps which have to be followed:
Google is capable of using almost more than 200 ranking factors as of now and was around 10,000 in the year 2010. Google works on ranking the web pages, not the websites. The different keywords and topics can be ranked on different pages.
Let us discuss some of the critical factors that help in optimization for Google:
Google follows two many things called relevance and authority. Google uses the ranking algorithm for ranking a website and also uses the information gathered by crawlers or spiders. If the page is on the top of the SERP page, it shows how relevant and communicative the website is based on the user query.
All results appearing on the SERP pages are based on the algorithm, and no manual intervention exists to change the rankings. All the ranking factors help you place your website on the top through SEO.
SEO is categorized into three main types, which are discussed below:
On-page SEO: The primary focus of On-page SEO is to ensure that the content available on the website is relevant to the users. It includes the keywords and phrases in the heading or the body of the pages and the internal and external links, meta descriptions, etc. the content management systems are used for creating the content.
Off-page SEO: Off-page optimization is a technique that is deployed for improving the rankings of the website through the activities that take place outside the website. Backlinks are used for off-page optimization.
Technical SEO: Technical SEO is a technique that is used specifically during the building or maintenance process of a particular website. Some of the technical optimization manipulations that can be performed are XML sitemap, structuring the content for a positive user experience, improving the website performance, etc.
In On-Page SEO, we will deal with controllable SEO elements.
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In off-page SEO, activities occur outside the website. Below are some of the critical activities that help in performing off-page SEO.
Technical SEO deals with the technical aspects of the website. Below are some of the key characteristics of a technically optimized website.
White-Hat SEO
White Hat SEO is one of the best SEO practices that help create and optimize the website successfully. It helps improve the ranking on the search engine results pages and regulates the website's integrity. Some of the white-hat SEO techniques are:
Black Hat SEO:
Black Hat SEO is a practice that is against the search engine guidelines and helps rank SERPs high. A few black hat SEO techniques include cloaking, keyword stuffing, private-linked networks, etc. These unethical tactics provide instant results but negatively impact the website if Google identifies the same.
Gray Hat SEO:
Gray Hat SEO is riskier when compared with white hat SEO. Gray Hat SEO techniques will not lead to any website bans. All the content or material published per the Gray Hat technique will be termed ill-defined. Gray Hat SEO might help keep the website traffic constant but might bring you negative consequences.
Some of the Do's and Don'ts of SEO are listed below:
Don'ts:
Top 50+ frequently asked SEO Interview Questions !
Conclusion:
As everything has turned online, digital marketing has gained vast demand in the past few years and is still growing. Improving your businesses through digital concepts and optimizing through SEO helps you reach the target audience which has a higher ranking. With this, there is growth in the opportunities around you in the digital marketing era. Get trained and be a skilled professional to grab the best among the available options.
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The SEO tools help us determine the website's health and help perform SEO efficiently. Some SEO tools are Google Analytics, Keyword Hero, penguin, and many more.
Technically, SEO is free. There are some agencies that help you perform SEO, and it is chargeable based on your business and requirements.
The time duration for SEO to be a success for your website is unpredictable. It is way longer and would range from 6 months to a year as a minimum. SEO professionals can make it easy and shorter with their expertise and tactics.