Salesforce Database

A planned collection of information that has been organized and is frequently stored electronically in a computer system is called a database. A database is frequently managed with a database management system (DBMS). The term "database system," which is frequently abbreviated to "database," refers to the combination of the data, the DBMS, as well as the related applications. The most common forms of databases currently in use often model their data as rows and columns in a collection of tables to simplify processing and data querying. The data may then be managed, updated, controlled, and organized with ease. The majority of databases use structured query language for both writing and querying data (SQL).

What is Salesforce Database?

The Salesforce database is essentially a relational database. Your customer data can be kept here in the form of database objects. Additionally, Salesforce's database stores data via object record tables. Customer names, email addresses, contact information, sales history, etc. may be included in the data. The Salesforce database offers its users several great benefits, like dependability, security, and adaptability. Additionally, even when there are variances in the scalability of applications, the Salesforce database's operations are unaffected. Additionally, it maintains balance despite adjustments to data storage and processing poweR.

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Evolution of Salesforce Database

In a client-executive or CRM connection, Salesforce is the market leader. One of the most established cloud-based programming companies in the world is Salesforce, founded in 1999 by Marc Benioff. As the leading CRM platform in the world, Salesforce now supports more than 150,000 paying customers and has grown significantly over the previous 20 years.

Given Salesforce's importance in CRM, businesses need to understand how this stage operates. You should be well-versed in the Salesforce database to understand how the stage works. Continue reading to learn more about Salesforce, the strength of its data set, which data sets are used by Salesforce, and how the Salesforce data set may directly benefit your association.
Salesforce started off as a provider of CRM Software as a Service (SaaS). Salesforce now provides a variety of programming options as well as a platform for clients and developers to create and deliver custom programming. The architecture of is multi-tenant. This shows that numerous clients are using the most recent release of the same technology. Because application and foundation modifications take place naturally, you don't need to worry about them. This enables your company to concentrate on creativity rather than innovation for the executives.

Understanding Need for Salesforce Database

Records for leads, tasks, opportunities, accounts, and notes are created in the Salesforce database. The actual data is kept in this location. Different record kinds enable linking various business operations to users, clients, and administrators based on their user profiles.

The Architecture of the Salesforce Database

Salesforce architecture is a multi-tenant architecture composed of a number of interconnected layers in its most basic form. The crucial feature of this architecture is that it securely stores data and distributed database resources among all of its tenants. Users of Salesforce software can easily handle it thanks to this architecture's user-friendly interface.

The Salesforce platform layer, one of the several levels of the Salesforce architecture, acts as the structure's base. Data services, AI services, and API are all included in this layer, which is powered by metadata. Here, metadata comprises unique configurations, programs, and operations. Quick database access is advantageous. Additionally, APIs facilitate smooth communication with other systems. Furthermore, the Salesforce Apps, including those for sales, services, marketing, and so forth, make up the top layer of the architecture.

Architecture of the Salesforce Database

Objects in Salesforce Database

Database tables known as Salesforce objects allow you to store data that is unique to a business. There are two sorts of Salesforce objects: Typical Objects offers a variety of standard objects, including users, contracts, reports, dashboards, etc.

The following are the types of Objects:

  1. Standard Objects
  2. Custom Objects
  3. External Objects

1. Standard Objects: Salesforce comes with several items that are considered standard. Account, Contact, Lead, and Opportunity are examples of common business objects. You can develop custom objects to store data that is particular to your business or sector.

2. Custom Objects: By creating unique items, you can expand the data in your organization's user interface. Custom objects are made-to-order database tables that let you store details particular to your business. The custom flag, a Boolean field in the described results, is true for custom objects.

3. External Objects: In versions 32.0 and later of the API, external objects are supported. Similar to custom objects, external objects keep their record data outside of your Salesforce organization. Consider the possibility that you have data that is housed in an enterprise resource planning (ERP) system. You can use external objects to access the data in real-time via web service callouts rather than duplicating it inside your organization.

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 Fields in Salesforce Database

Salesforce's fields are equivalent to relational databases' columns. It can keep records of the data values needed for a certain object.

Standard Fields: Salesforce comes with default fields by default. They are not erasable. On the other hand, the following standard field features can be customized: Picklist fields can be edited, deleted, or added values and a default value can be established. Every item in Salesforce comes equipped with identity, system, and name fields. There are a number of pre-made, standard fields included with each standard object. You can add custom fields to your custom objects to further personalize them, just as you can add custom fields to regular objects. There is a data type for each field.

Custom Fields: Using the user interface, Salesforce administrators can create custom fields for pre-existing or new items in their company. The custom flag, a Boolean field in the Field object, is initially set to true. Custom fields cannot be created via the API by client apps. Client applications typically don't need to be aware of the difference between standard and custom fields.

Keep in mind that type double is used to handle all numeric custom fields.

Records in Salesforce Database

Salesforce Records within a certain entity can be categorized using record types. These are frequently centered on what the user will find most logical. Here are some instances where record types might be required: Account types that various parties require access to, such as partner accounts and customer accounts.
Click the plus sign (+) to see all the standard and custom items that are available to you in your org. Click the tab for the record to view the records for that specific entity. From a list, you can view, modify, and create records. List views are a terrific tool for organizing, ranking, and analyzing the records that matter to you the most.

What are the Keys used in Salesforce Database?

Keys are utilized in the Salesforce Database as distinctive identifiers. Primary keys and foreign keys are the two sorts of keys that are employed.

Primary Key: A primary key is nothing more than a table's field that serves as a special code to locate records in a database. In order to add or update records in tables, a primary key must be selected carefully. Take the Salesforce database, for instance. The main key to locating a customer record in a table may be the customer's phone number.

Composite Key: When a column isn't included in the Salesforce database as a primary key, you can combine one or more columns to create a composite key. It's crucial to remember that this composite key would be based on formulas.

How are Database Relations Defined in Salesforce?

Rows and columns are present in relational databases much like in traditional databases. On the other hand, each row is defined by a unique identifier (or key). Each table has a unique key as well. As a result, you can link to other tables using that unique key. This offers a vast network of connected tables that let you execute incredibly challenging tasks like measuring, tracking, and using consumer data. You require a database that is quick, safe, and intelligent enough to easily connect key data points if you're going to properly store and manage all of this consumer data. The database provided by Salesforce is exactly what you need.

Salesforce uses relationships that have been carefully specified to connect items together. Three different sorts of connections are mostly defined by Salesforce objects. These are predicated on problems with data access, deletion, and sharing. The following types of relationships are found in the Salesforce Database Class:

  • Many to Many
  • Many to One
  • Master-Detail
  • Look Up
  • Hierarchical
  • Self

Many to one (n:1):

Master-Detail Relationship:
A master-detail connection is closely linked, which means that if the parent is deleted, the child entries will also be deleted.
People appear to be afraid of this relationship, but they shouldn't be!

The parent record can manage child record properties like sharing and visibility thanks to master detail. The child record inherits the security settings that were set for the parent record.

In this case, you have a list of spaces that staff members can reserve for meetings. What purpose would the meetings serve if the room were to be deleted, though? No, so they also leave. However, you can choose to allow reparenting when building a master-detail relationship by checking a box. maybe you could be considerate and let them pick a new room!

Master-Detail Relationship

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Lookup Relationships: A Lookup is a loosely connected relationship that enables one-to-many connections between objects.

Lookup Relationships

You can see from this example that an Asset may be connected to several different scenarios. In this example, the Asset would continue even if the case were to be erased, and vice versa.

Self: Consider the case where you have a campaign. This campaign is a component of another one. A lookup field is usable from campaign to campaign. This is an excellent opportunity to demonstrate how several child campaigns relate to the primary parent campaign (known as a Campaign Hierarchy).


Hierarchical Relationships: Hierarchical is a straightforward but frequently overlooked connection in Salesforce. This special connection, which is intended to establish a hierarchy of users, can only be applied to user objects. It might be used, for instance, to make a lookup field for the user object that lists the person's manager.

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 Many to Many:

To model many-to-many relationships between any two items, you can utilize master-detail relationships. Each record of one item can link to numerous records from another object and vice versa thanks to a many-to-many relationship. For instance, you might make a custom object named Bug that connects to the common case object such that a case and a bug can both be tied to several other cases. When simulating a many-to-many relationship, you connect the two items you want to be related to one another using a junction object.

Junction Object: Two master-detail relationships in a unique object. You can simulate a "many-to-many" link between two items using a custom junction object. For instance, you might construct a special object named "Bug" that connects to the common case object so that both a bug and a case can be connected to several other bugs.
The following actions constitute the many-to-many relationship:

  1. The junction object's creation.
  2. The two master-detail relationships are being created.
  3. Modifying the associated lists on the two master objects' page layouts.
  4. Modifying reports to enhance the many-to-many relationship's effectiveness.

How to Manage Data Transfer in the Salesforce Database?

For importing and exporting data, Salesforce has a wide range of effective solutions. Let's see them all one by one.
Importing Data: Using the data import wizard and the data loader, you can import external data into the Salesforce database.

Data Import Wizard: This utility enables the Salesforce database's custom objects to import items like contacts, accounts, and leads. You can import more than 50,000 records at once with this program. It offers a simple user interface for configuring field mappings, data sources, and setup options. Here, field mappings allow for the mapping of the imported file's field names to the Salesforce database's field names. If you don't want to automate the importing procedure, you can use this tool.

Data Loader: The data loader can be used when the data import wizard tool does not support importing data. It makes sense that this tool can import over 5 million records at once. In this case, the source can be any database connection, and the data can be of any type. Depending on the user's preference, this programme can be used in a GUI or command line window. Above all, we can use API calls to automate the import process.

Exporting Data: Data can be exported automatically or manually, just like when importing. Data export services and data loader are two techniques for exporting data from the Salesforce Database.

Data Export Service: It resembles a browser extension. By using the setup menu, you can get to this service. This programme allows you to export data either weekly or monthly.

Data Loader: This tool needs to be installed individually. Additionally, this program can be used via the GUI or the command line. The exporting procedure is automated using the command line. Additionally, you can combine Salesforce with other systems by using APIs.

Normal Database (Excel) vs. Relational Database

Storage Capacity: Much more data can often be stored in a relational database powered by an RDBMS than can be easily processed by a conventional spreadsheet like Excel. Excel has a maximum data storage capacity of 1 million rows and 16,000 columns. When compared to the amount of data a database system can store, the amounts are modest.
Data Processing Speed: In fact, each Excel sheet may hold up to one million rows of data. By utilizing many sheets, we can still scale up. However, doing so will slow down Excel's ability to process data, making it time-consuming to search for a single piece of data. An RDBMS, on the other hand, can process millions of data records without slowing down.

What is SOQL?

You must be familiar with the Salesforce database's import and export procedures. The issue at hand is how to get data out of the Salesforce database. Right?

The solution is as easy as SOQL.

Salesforce Object Query Language is referred to as SOQL. This language allows you to get information from an item that is kept in the Salesforce database. This language also allows you to retrieve information from several objects. However, the things must also be connected to one another in some way within themselves. Additionally, we may use this language to count and sort data.
Similar to SQL in certain ways, SOQL is exclusively intended for use with the Salesforce database. You can define the source objects, criteria for selecting records, and a list of the fields to obtain from the objects using SOQL. However, working with arbitrary join operations, calculation expressions, etc. is not possible with SOQL.

The Salesforce Object Search Language, often known as SOSL, can be coupled with SOQL. In essence, SOSL relies on the search index to function. The best results will be produced when they are combined. Data can also be retrieved from the Salesforce database using SOQL and filtering statements.

Uses of SOQL

Here are a few examples of SOQL in use:

  • Data can be retrieved from several objects with the use of SOQL.
  • The number of records that fit the specified criteria can be counted.
  • It enables the sorting of search results.

Conclusion: The relational database used to store customer data and their applications is called the Salesforce database, to put it simply. By handling data properly, it promotes enhancing customer interactions and engagement. We hope that this blog post has given you a better understanding of the Salesforce database, including its data modeling, design, data migration, as well as other features. Overall, by efficiently managing client data, the Salesforce database streamlines the entire customer journey.

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As a content writer at HKR trainings, I deliver content on various technologies. I hold my graduation degree in Information technology. I am passionate about helping people understand technology-related content through my easily digestible content. My writings include Data Science, Machine Learning, Artificial Intelligence, Python, Salesforce, Servicenow and etc.

Salesforce primarily uses the Oracle platform to strengthen its databases.

Salesforce is a popular cloud-based CRM software that offers a robust database system based on the Oracle platform.

The Salesforce database is primarily a relational database structure storing data in tables. The tables in the Salesforce database are known as objects.

A database structure includes the following components:-

  • Hardware
  • Software
  • Data
  • User

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