PPC Training

Get Your Dream Job With Our PPC Training

Become an expert PPC Specialist through advanced PPC Training with HKR Trainings. This online PPC Course is designed and curated by the top global industry experts with many years of domain experience. The training is designed to make you a certified PPC specialist in a reputed organization with overall skills. Also, you will ge.....t updated course content as per the latest industry standards. Further, you can fast-track your career in the digital marketing field with this specialized training. The live training sessions, expert mentorship, assignments, problem-solving skills, case studies, and project work are part of our training. So, enroll now with HKR Trainings for the online PPC Course and get trained. Read more

Trusted Professionals   Batch Starts On: 26th Sep

Watch Demo Here

Why Should I learn PPC Course?

PPC, or pay-per-click, is the fastest and most effective way to get excellent re.....sults in less time. Read more

There is exponential growth in the demand for PPC experts in the existing market...... Also, there is an excellent future scope for these specialists. Read more

Many organizations are focusing on making a strong digital presence, which may r.....aise the demand for Paid marketing experts. A PPC Specialist can earn upto Rs 9.2 lakhs p.a. with an average annual salary of Rs. 4.5 lakhs. Read more

Upcoming Live Online Classes

Can't Find Your Convenient Batch?

PPC Course Overview

PPC refers to pay-per-click, a popular digital advertising model where an advertiser pays a fee to the publisher. The advertiser will pay whenever their ads are clicked. It is a method of buying visits to a website in addition to driving organic traffic to your website. This training covers all the aspects of PPC and digital marketing, such as keyword types, ad components, developing compelling ads, etc. 

HKR Trainings provides you with the best PPC Training with real-time skills through expert mentors. After this course, you will become a talented PPC specialist and be able to run online PPC campaigns effectively. After completing the course, you will also get a verified PPC Course Completion Certificate. You will learn the topics like keyword research, ad placements, funnels development, automation tools, PPC campaigns, and many more. Further, you will receive expert assistance in developing an updated resume/CV, career guidance, and real-time projects. The PPC course best fits professionals like marketing managers, digital marketing executives, business graduates, engineers, etc. Hence, master the PPC skills with HKR Trainings to enhance your career or to reach your dream career quickly.

PPC Training Course Content Download Curriculum

The course content for PPC Training is designed and developed on the recommendations of top industry experts. HKR Trainings offers you the best PPC Course with the latest industry standards. To get more details, please go through the below course modules of PPC.

  • What is PPC(Pay Per Click)?
  • Why do we use PPC?
  • Importance of Pay-Per-Click Ads
  • Benefits of PPC
  • Basics of Google Adwords
  • Overview of the PPC Campaign
  • Introduction to search behavior
  • Search Process
  • How does an Advertiser fit within the search process?
  • Search Opportunity
  • Introduction of PPC Campaign Types
  • How to select the perfect PPC Campaign type?
  • Set up the budget controls
  • Select the right Ads network
  • Use of Semantic Match Type
  • Use of Syntactic Match Type
  • Difference between- Semantic Match Type and Syntactic Match Type
  • Using Phrase Match of Syntactic Match Type
  • Basics of PPC Campaign
  • Account Structure of Google Adwords
  • About My Client Center or MCC
  • PPC Campaign Navigation
  • Basics of CTR- Click-Through Rate
  • Impressions and Conversions
  • About Tracking Code
  • Keyword Types
  • Keyword Changes in the Buying Funnel
  • Recognizing the Primary Searcher
  • What is Buying Funnel?
  • Overview of Buying Funnel
  • Channels used within Buying Funnel
  • Targeting users across the Buying Funnel
  • Website survey to get keywords and ideas
  • Using Google Analytics to get Keyword Ideas
  • Using the tool Google Keyword Planner (GKP) for Keyword Ideas
  • About Target Location
  • Selecting the Target Location For Ads
  • Choosing the appropriate language
  • Using Advanced Location/Area
  • Search Terms useful to trigger the Specific Keywords
  • Usage of Negative keywords within the Account
  • Functions of negative keywords match types
  • About N-gram Analysis
  • About Ads features
  • Customizing Ads dynamically
  • Make Sure to Complete the Ads
  • Audience Type- B2B
  • What are Ads?
  • Learn About Components of Ads
  • Features and Benefits of Ads
  • Directing Traffic
  • Develop Ads based on your Buying Cycle
  • Create a CTA- Call-to-Action
  • Introduction to Ad Extensions
  • Using Informational (revealing) Extensions
  • Listing supplemental choices for business interaction
  • Design special promotions and prices for Advertisements
  • Remarketing Process
  • Using related lists for Audience expansion
  • Match exact customer- use CRM data
  • Demographics Target Choices
  • Targeting users- through In-Market and Rapport Audiences
  • Options of Targeting
  • Select the target methods based on Funnel
  • Listing of various formats for Ads display
  • Layered Targeting 
  • Contextual & Placement targeting
  • Block unsuitable content
  • Using Image-based Ads
  • Developing responsive Ads
  • Creating effective Ads
  • What is Data Segmentation?
  • How to segment your data?
  • Creating a Customer Match
  • Creating a Remarketing List
  • Setting the target goals
  • Checking Fault Methods
  • Measuring/Evaluating Goals
  • Considering Bid Modifiers of Audience
  • Targeting Vs. Monitoring Audience
  • Using insights from the audience to analyze Customer data deeply 
  • Introduction to Bidding and Attribution
  • Methods of Bidding
  • Methods of Attribution
  • How to apply Bid Modifiers?
  • Automating Manual Bidding Process
  • How and When to build an individual campaign?
  • Organizing a campaign based on goals set
  • Account Organization process
  • Customizing the interface
  • About Click Fraud
  • Developing various reports and dashboards
  • Tests and Drafts preparing
  • What is Google Ads Manager?
  • Using Google Ads Editor to make changes
  • Various user accounts' access management
  • A brief introduction to organizing an Ad group
  • Developing bulk Ad groups
  • Designing and Developing Tightly Themed Ad Group
  • What is Quality Score?
  • Quality Score factors
  • Functions of Ad Rank
  • How to work with Ad quality scores?
  • Comparing Quality Scores- Visible vs. Auction
  • Ad Quality Score Data Evaluation
  • How to improve Ad quality score?
  • Develop Pivot tables
  • Download the Ad Quality Score data for diagnosis
  • Develop a strong marketing plan
  • Plan and Drive a Strategic Interview
  • Develop a completion checklist
  • Develop a Video and Shopping Ad Campaign
  • What are automation tools?
  • How to automate the Google Ads Account?
  • Using other automation tools 
  • Build a plan to create an account
  • Create an account
  • Applying account tracking
  • Active campaign operation to put it on the target
  • Refine the Ad campaign targets
  • Managing PPC Accounts for long term
We at HKR trainings provide the learners with practice Mock Interview Sessions and excellent Job Support at the end of the course.
View More

Customize Your Curriculum

Contact Us

PPC Training Highlights 100% Money Back Guarantee

30 Hrs Instructor-Led Training

Learn on your own timeline

Master Your Craft

Real-world & Project Based Learning

Lifetime LMS & Faculty Access

24/7 online expert support

Access to an online community forum

Customised course creation

PPC Training Advantages

This Technology Offers Excellent Career Opportunities Worldwide.

Salaries Offered for Certified Professionals is Very High and More Number of People Started Learning this Course.

It has a Great Learning Scope

Streamlined Work Process Helps You Execute all Complex Tasks Easily.

Fast track your career growth with PPC Training Certification course.

PPC Training Objectives

PPC Training or Pay-per-click Training is the course that helps you gain expertise in the overall concepts of PPC. Here, you will learn how to place PPC ads, run campaigns, generate leads, etc. HKR Trainings provides the best PPC course through an expert trainer to help you become a PPC expert.

There are no specific prerequisites to start with the PPC Training online. An individual should be an undergraduate or have a high school diploma in any discipline to get started with this course. Further, having basic digital marketing skills will be an added advantage to learning PPC.

To start with the PPC Course online, enroll through the given option (Enrol Now) on the website or contact our Customer Support team about the enrollment process. Otherwise, you can fill in your details in the Registration form and submit it. Our support team will connect with you as soon as possible and explain the entire process of the PPC program. 

Once you attend all the classes and submit all the assignments/complete projects on time, you will get a recognized PPC Course Completion Certificate. Further, you can add this certificate to your CV and share it with various networks like LinkedIn, Facebook, etc.

At HKR Trainings, an expert trainer with real-time domain experience in PPC ads will deliver the online PPC Training. 

Yes, from the first day of your PPC Training, our trainer will ensure you are clear with all the PPC concepts. Moreover, the trainer will help you reach your dream career as soon as possible. After completing this online training, you will receive resume preparation assistance and mock interview practice to improve your skills. However, we are tied up with some corporate companies to help you get a job after this PPC course. We will forward your updated resume/CV whenever there are requirements.

The PPC Certification will differentiate you from your non-certified peers. It will help you get more job opportunities and good salaries within leading companies.

Interested in our PPC Training program ?

PPC Course Options

We follow four formats for ServiceNow training for the flexibility of our students

Live Online Training

  • » Interact live with industrial experts.
  • » Flexible Schedule.
  • » Free Demo before Enroll.

1:1 Live Online Training

  • » Dedicated Trainer for you.
  • » 1:1 Total Online Training.
  • » Customizable Curriculum.


  Contact Us

Self-Paced E-Learning

  • » Get E-Learning Videos.
  • » Learn Whenever & Wherever.
  • » Lifetime free Upgrade.

Corporate Training

  • » Customized Training.
  • » Live Online/Classroom/Self-paced.
  • » 10+ years Industrial Expert Trainers.

PPC Certification

With the PPC Certification, you can show the potential of your updated skills to the world. Every Certification plays a vital role in presenting your latest skills and helps you reach your goal. The importance of PPC certification is that it gives the ability to place online ads, run ad campaigns, improve business revenue, etc. Once you complete the PPC Course at HKR Trainings by attending all the classes and submitting all the assignments on time, you will get a verified PPC Course Completion Certificate. Also, you can register on the Google Academy page to appear for Google Ads Certification. 

HKR Trainings Certification

Interested in our PPC Training program ?

PPC Course Projects

At HKR Training, the PPC Course comprises not only theoretical training but also practical skills in real-time. You will learn all the PPC concepts in detail, making you a PPC ads expert. We provide two real-time projects with every course to make you skilled in real-time.

Create a compelling ad targeting a specific audience for your products or service using the keywords researched.

Based on the given business insights, goals, and objectives, develop a solid marketing strategy to promote various services/products.

Course Reviews



This PPC Training has given me relevant skills and helped me become a PPC expert in real-time. The c.....ourse was delivered by an expert trainer who holds good domain experience. I learned all the important PPC concepts in detail and with real-time examples. Thanks to the HKR trainings platform for helping me in upskilling. Read more



I trained in PPC Course from HKR Trainings, which helped me gain expertise in placing PPC Ads online...... Also, I enjoyed the program with live instructions and real-time examples. The trainer also helped me in solving all my queries in real-time. Thanks to the trainer and team HKR, who supported me during my training. Read more



HKR Trainings is an excellent online platform to start with PPC Training classes. The course was des.....igned per industry standards and is helpful for beginners and working professionals. Also, the content delivery was excellent by the trainer, who has good domain experience. The course was valuable for the money and helped me succeed in my career. Read more

PPC Training FAQs

PPC is an acronym for Pay-Per-Click, an internet-based online advertising model that helps drive website traffic. Here, an advertiser pays a fee to the publisher whenever someone clicks on the ads placed by them. 

An individual with a high school diploma or a graduate degree with a basic understanding of Digital Marketing can take this course. 

You will get the class recordings even if you miss the online class during your PPC Training. You can continue learning from where you left your course through these recordings.

Yes, at HKR, we provide a demo session for training seekers of PPC Training before they enroll. It will help the learners know the complete details of the entire training program and the quality of the training.

Yes, of course! Apart from the training, we provide placement assistance when you complete your PPC Course. Right from the first day of your training, our trainer will ensure that you understand all the concepts of PPC. At the end of this PPC training program, our experts will assist you in preparing an updated resume, mock interviews, etc. It will help you get a dream job with good pay in a reputable organization. 

You can contact our customer care team if you've more queries besides the questions addressed in this PPC Training article.

Most of the learners of HKR Trainings are satisfied with their PPC course. HKR Trainings ensures that all the learners get quality training from our expert trainers. Further, the learners will get session recordings with lifetime access so that they can watch them and clear their doubts with the trainer. Also, we provide mock interviews, real-time projects, and case studies to make the learners practically skilled. So, there is no question of not being satisfied.

View More