The History and Evolution of Digital Marketing - Table of Content
What is Digital Marketing?
Digital marketing is a way of marketing goods and services using digital technologies like mobile and computer and other social media platforms like Facebook, YouTube, Twitter, and instagram.
Digital marketing also uses email, social media marketing, web-based advertising, and text and multimedia channels. Eventually, any marketing campaign that uses digital mediums is called digital marketing.
Some digital marketing campaigns available for promoting your products/ services include SEM, content marketing, and influencer marketing.
How successful is Digital Marketing?
Digital marketing is becoming more popular daily, and it is believed that there is no end to it as most people spend their time on social media handles.
It is estimated that there will be more than 4.9 billion internet users as of 2021. Grabbing people's attention and making them buy your products can be conveniently done with digital marketing.
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History of Digital Marketing
The name Digital marketing was first used in the 1990s. A new way for consumers to buy products has emerged with the internet and social media platforms. The first web platform, web 1.0, allowed users to find the information they needed but did not allow them to share it.
Marketers were still trying to figure out how to sell their popular products online, even at the end of the 1990s. The first advertising banner went live in 1993, and hotwired purchased a few other ads for advertising. This period saw the beginning of online advertising. Soon 1994 saw new technologies like yahoo entering the digital marketplace.
Yahoo saw over 1 million people opening their accounts within the first year. After that, more search engines like HotBot, Alexa, and Look Smart were launched in 1996, and Larry Page and Sergey Brin founded Google in 1998.
Digital marketing saw a massive leap in participants in 2006, with more than 6.4 billion traffic reported monthly. More user interaction with online marketers started in 2006 after the social networking site Facebook's launch. Many companies began to promote their brands from then on through social networking sites.
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Evolution of Digital Marketing:
A new way for consumers to buy products has emerged with the internet and social media platforms. The first advertising banner went live in 1993, and hotwired purchased a few other ads for advertising.
This period saw the beginning of online advertising. Soon 1994 saw new technologies like yahoo entering the digital marketplace. After that, more search engines like HotBot, Alexa, and Look Smart were launched in 1996, and Larry Page and Sergey Brin founded Google in 1998.
Digital marketing saw a massive leap in participants in 2006, with more than 6.4 billion traffic reported monthly. More user interaction with online marketers started in 2006 after the social networking site Facebook's launch. Many companies promote their brands from then on through social networking sites like LinkedIn, word press and MySpace.
The mobile era: 30-40
The mobile era started with Amazon allowing small companies to sell their products through Amazon warehouses, and sales surpassed $10 billion. Over the next few years, mobile users expanded greatly with the advent of whatsapp, snap chat, and instagram.
Digital marketing is continuously expanding and is expected to grow further in India. Data suggest that the number of mobile users in India by 2023 will be 650 million and is expected to reach 900 million users by 2025.
So most companies, small and big, want to build their brands through online marketing. The government of India even launched "Digital India" intending to transform the entire country into a digitized nation. Because India believes that online promotes increased sales and boosts the country's economy and its multiple channels, PPC, social media marketing, content marketing, and SEO play a prominent role in building an online business.
As per the recent report, more than 67% of the urban population uses the internet, at which Maharashtra is in first position, followed by Goa and Kerala. Hence Digital marketing is giving hope for every individual to expand their business worldwide at less cost.
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What are the 5Ds of Digital Marketing?
Digital devices: The audience can learn about a particular brand or service using digital devices like mobile phones, laptops, and tablets.
Digital Platforms: Customer interaction with online marketers starts on digital media platforms like Facebook, Twitter, instagram, and LinkedIn.
Digital Media: Digital media like paid advertising, email advertising, and other communication channels are prominent in digital marketing.
Digital Technology: Businesses use marketing techniques to create interactive experiences, from websites and mobile apps to in-store kiosks and email campaigns.
Digital Data: Every online business which uses customer data for effective campaigning of services must protect the data from hackers.
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Key features of Digital Marketing:
Increased recognition: Most people spend a significant amount on online shopping, so with the help of paid advertising, you can get increased recognition by delivering quality services in less time.
More inbound traffic: You can drive more traffic to your website by adequately responding to customer feedback, comments, and reviews.
Cost-effective: Digital marketing is affordable compared to traditional marketing while promoting your business internationally by employing the right advertising strategies.
Higher levels of customer satisfaction: You can achieve higher customer satisfaction by delivering quality products and services and making corrections according to customer wishes.
Advantages of Digital Marketing:
Digital marketing helps reach your business internationally with less labor. All you want to do is provide quality services to boost sales.
SEO to your website allows more audiences to see your products/ services, improving website ranking on the search bar.
You can promote your business internationally at less cost by using accurate digital marketing strategies.
When you find the right strategy for your business, implementing digital marketing is easy.
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Disadvantages of Digital Marketing:
With more businesses entering into digital marketing, there is a lot of competition. You will be out of the match if you have not effectively promote your brand.
How to promote your business with the right strategies is time-consuming.
Protecting your customer's data from breaches is a big task, and data privacy is safeguarded by enabling firewall and VPN connections.
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We hope our article on "what is digital marketing" has given the answer you are searching for. This article clearly explained in detail the importance of digital marketing to promote your business and the pros and cons of digital marketing. So, here is the end of our writing.