Data Analytics vs Data Analysis

Let's begin by contrasting analysis with analytics in general, according to any English dictionary. Analysis is defined as a study of a whole into individual bits, and analytics is basically the science behind logical analysis. Whereas research relies on facts or statistics of what has previously happened and looks back in time, analytics seeks to predict the future or foresee an event. In other words, the analysis reorganizes the data or information currently available.Following the analysis of the data, the analytics subsequently produces forecasts. To acquire a full understanding, data analysis is a process that includes acquiring, manipulating, and analyzing data. Data analytics, which is the process of using the processed data in a meaningful and useful way, is necessary for making educated business decisions.

What is Data Analytics?

The act of evaluating raw data to find patterns and offer solutions is referred to as "data analytics," which alludes to the broad scope of the field. Nonetheless, it has a variety of tactics with a wide range of goals.
Many projects can be supported by just a few phases in the data analytics process. By combining these factors, a strong data analytics application will provide you with a clear picture of where you are, where you have been, and where you should go.

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Process of Data Analytics:

The typical phases in the data analytics process are listed below:

Step 1: Choose the criterion for data grouping.
A variety of various factors, including age, population, income, and sex, can be used to separate data. Data values might be either numerical or category.
Step 2: Gathering the information
Data may be gathered from a variety of sources, including computers, personnel, internet sources, and community sources.
Step 3: Sorting the information
The data must be organized after collection in order to be examined. Data can be organized using a spreadsheet or another piece of software that can take statistical data.
Step 4: Data cleaning
The data is initially cleaned up to make sure there are no mistakes or overlaps. Following that, it is checked to make sure nothing is missing. Cleaning the data helps to fix or remove any inaccuracies before it is handed to a data analyst for analysis.
Step 5: Collecting and ingesting the data:
Data ingestion is a wide word that describes the many methods through which data is obtained and altered before being used or stored. It is the process of gathering information from many sources and getting it ready for use that calls for a specific format or level of quality.
Step 6: Categorizing the data:
The process of categorizing involves grouping things in the world that are related to one another in some manner. Data might then be divided into three categories: high, medium, and low sensitivity data.
Step 7: Managing the data
Data management is the process of gathering, storing, and utilizing data in a cost-effective, efficient, and secure manner.

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Step 8: Storing the data
Data storage is the process of storing data on the recording medium for later retrieval by computers or other devices. File storage, block storage, and object storage are the three most used types of data storage; each is best for a particular need.
Step 9: Performing ETL
The data integration process known as ETL, or extract, transform, and load, brings together data from several data sources into a single, consistent data store that is then put into a data warehouse or other destination system.
Step 10: Analyzing the data
Working with data to extract relevant information that may be used to guide decisions is known as data analysis. " Theorizing before having data is a grave error.
Step 11: Sharing the data
Making the same data resources available to several applications, users, or organizations is known as data sharing. It consists of methods, procedures, rules, and cultural components that enable safe data access for numerous organizations while maintaining data integrity.

What is Data Analysis?

Data transformation, cleansing, and modeling are steps in the data analysis process, which aims to unearth relevant information for corporate decision-making. Extraction of relevant information from data and decision-making using that information are the goals of data analysis.

Data analysis techniques:

  • A/B testing: A contrast between two test groups.
  • Data fusion, and integration: By integrating and evaluating data from numerous sources, it enhances accuracy.
  • Data mining: Using this, patterns in enormous data sets are found and extracted for examination.
  • Machine Learning: Here, the creation of analytical models is automated using computer algorithms
  • Natural language processing: Computer algorithms are used in natural language processing (NLP) to analyze human languages.
  • Statistics: Statistics is the study of data gathering, analysis, presentation, and interpretation. Government requests for census data and details on a variety of economic processes were a major source of early inspiration for the study of statistics.

Why Use Data Analysis and Data Analytics?

Better Customer Service: You may customize customer service to meet their demands using data analytics. Moreover, it offers customization and strengthens connections with clients. Data analysis may provide information about the preferences, problems, and more of the clientele. You have the chance to suggest enhanced goods and services.
Making informed decisions: Using analytical tools and abilities alone is not enough to make data-informed decisions. Data-Informed Decision Making is the capacity to translate data into verifiable, actionable knowledge for decision-making. A frequent misunderstanding exists regarding the use of data to guide decisions.
OptFewer business risks: Business intelligence systems may immediately identify periodic changes in likelihood and impact ratings and display the geography and product/business lines driving such changes by centralizing important risk assessment inputs and historical outcomes in an information management platform.
Analyzing marketing campaigns: Data analytics may teach you a lot about how well your efforts are working. This makes it possible to enhance them for the greatest outcomes. Also, you can figure out which prospective clients are most likely to engage with a campaign and turn it into leads.

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Difference between Data Analytics and Data Analysis:

  1. Form: The form of data analytics in businesses utilize data analytics, a more "generic" kind of analytics, to make choices depending on data. Whereas Businesses utilize data analysis, a specialized kind of data analytics, to understand data and gain knowledge about it.
  2. Structure: Data analytics has one or more users and generally consists of data gathering and examination. Whereas Data analysis involves defining the data, looking into it, cleaning it up, and altering it to get a useful result.
  3. Tools: Although there are numerous analytics tools available, R, Tableau Public, Python, SAS, Apache Spark, and Excel are the most popular. Whereas The following tools are used to analyze the data: OpenRefine, KNIME, RapidMiner, Google Fusion Tables, Tableau Public, NodeXL, and WolframAlpha
  4. Sequence: Data acquisition, Data identification, filtering, data analysis, data validation and cleaning, data extraction, data aggregation, representation, data visualization, and utilization of analysis results make the data analytics. Data cleaning, data gathering, data analysis, as well as accurate interpretation of the data are the stages in the process of data analysis that enable you to comprehend what the data are trying to tell you.
  5. Usage: In general, data analytics can be utilized to uncover hidden patterns, anonymous correlations, consumer preferences, and market better-informed critical details that might aid in making better-informed business decisions. Whereas One can undertake analyses such as descriptive analysis, exploratory analysis, inferential analysis, and predictive analysis and draw valuable conclusions from the data in a variety of methods.
  6. Relationships: In data analytics, This might be used to identify anonymous relationships. Whereas in data analysis Unknown relations cannot be discovered with this.

Example of data analytics vs data analysis:

Data Analytics Example:
If you have 1 GB data present on client purchases from the previous year, you may utilize data analytics to determine what our customers could buy next.
Data analysis Example:
Let's imagine you have 1 GB of consumer purchase-related data from the previous year and are trying to figure out what has happened so far. Data analysis entails going back in time.

How does Data Analytics Improve Business Decisions?

Companies have always relied on data to support their judgments. So why are data analytics and big data so disruptive? Simply said, data analytics employs machine learning (ML) and big data technology to identify patterns in massive amounts of data that would have otherwise gone undiscovered. These patterns enable firms to optimize company development procedures that promote growth and make wise judgments.

How Do I Become a Data Analyst or a Data Scientist?

Educational Requirements: A certain educational background is not necessary to work as a data analyst or data scientist. You should be an engineer with a degree in computer science, information technology, electrical engineering, or mechanical engineering, among other relevant fields. Also, you can hold a degree in economics, statistics, or mathematics. It is vital to have domain expertise in the industry you are presently employed in or the position you are seeking for. To further your career as a data scientist or analyst, you may not need a master's degree.

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Data Scientist vs. Data Analyst: Skills

Although data analysts and data scientists share certain talents, there is a significant distinction between the two employment types.

Data Analyst Skills

  • A solid grasp of probability and statistics
  • Understanding of SQL and Python programming
  • Utilizing Tableau to create reports and Microsoft Excel to analyze data
  • Wrangling data
  • Exploratory data analysis

Data Scientist Skills

  • A solid understanding of probability, statistics, linear algebra, and calculus
  • Python, SQL, R, SAS, MATLAB, and Spark expertise.
  • With Tableau and Power BI, you can tell stories with your data.
  • Data Wrangling and modeling
  • Cloud computing and artificial intelligence

Which Is the better option?

It is difficult for a layperson to comprehend the research and procedures used by the analytics professional to create predictions and judgments. Post-processing, such as building new ones from the information to get a better and desired result, may be difficult for someone without the appropriate experience to understand.

On the other hand, better graphical and visual representations of data analysis are now feasible, making it easier for even illiterate people to understand the dataset's contents.

Conclusion
Data analysis is the process of examining, improving, changing, and training historical data in order to make recommendations, gather knowledge and reach judgments. To obtain greater insight and create better plans, data analytics uses data, machine learning techniques, statistical analysis, and computer-based patterns. In order to aid in corporate decision-making and problem-solving, it is the process of remodeling historical facts into actions through analysis and insights. I hope this tutorial has clarified the distinction between data analytics and data analysis.

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Amani
Amani
Research Analyst
As a content writer at HKR trainings, I deliver content on various technologies. I hold my graduation degree in Information technology. I am passionate about helping people understand technology-related content through my easily digestible content. My writings include Data Science, Machine Learning, Artificial Intelligence, Python, Salesforce, Servicenow and etc.

Data Analytics vs Data Analysis FAQ's

Data Analysis deals with specific analytics used to gain valuable business insights from data. Data Analytics is a method of using different business analytics types to derive data-based decisions by analyzing raw data.

Many Data Analysts and Scientists commonly use SQL as a prominent data analysis tool. It helps to access data from the database, clean it, and analyze it to make important decisions.

Two major methods are used in Data Analysis as- Qualitative and Quantitative Data Analysis. These data analysis techniques are used either individually or combined to help businesses gain valuable insights and make perfect decisions.

A certified Data Analyst must be skilled in various concepts like statistics, linear algebra, maths, etc.

Many tools, such as Tableau, Python, R, Power BI, etc., are useful in data analysis. Depending on the need, you can choose the best tool among them.