What is on-page and off page optimization?

Digital Marketing

Explain about on-page optimization and off page optimization?


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On-Page optimization: On-Page optimization refers to the process of improving and increasing the ranking by optimizing the individual web pages and rank high on the Search engine pages and attain more relevant traffic. It optimizes the content that is available on the webpage.


Off-page optimization: Off-page optimization refers to the process of improving the rankings in the search engine results outside the website. Link building is one of the important aspects of Off-page optimization.


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