What is a kpi in digital marketing?

Digital Marketing

Could someone tell me what is a KPI in digital marketing?



Key Performance Indicators (KPIs) in Digital Marketing are values that are used to track and measure performance. It is a quantifiable metric that is related to any aspect of business like campaign performance, sales, brand awareness, SEO etc. The KPIs include data such as page conversion, marketing qualified leads, engagement rate, conversion rates, website traffic, etc. They will give you a picture of what is working and what is not. They will be helpful to set expectations and see the resultant growth. KPIs can be set channel specific or to overall business goals.


KPI refers to Key performance Indicator in Digital marketing. KPI’s help you measure your business performance. The following are the financial KPIs that help in the business strategy.

1.Revenue Growth
2.Income sources
3.Revenue concentration
4.Profitability over time
5.Working capital


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